Where does Silver Jewelry purchase, who knows? Intersection

The phrases of "gold and silver jewelry" are gradually separating these years. In the past one or two years, gold jewelry is still in large shopping malls, but fashion silver jewelry has increasingly fell into all corners of the city as a specialty store. At the same time, the style of fashion silver jewelry is also more diverse and fashionable: some unruly exaggerated, loved by students; some take the neutral route, as simple and elegant as Tibetan trims; some are shiny and exquisite, similar to platinum, which is quite like white -collar workers. taste. Around the school and on the commercial street, there are always many customers who are visiting such silver jewelry shops. Opening a fashion silver jewelry shop has a low threshold and low funding requirements, but before deciding to operate, there are many details that should be paid to —
market changes
In Jinan, Shandong, fashion silver jewelry has gradually stayed away from traditional jewelry of traditional jewelry Concepts and closer to popular products.
"The value of fashion silver jewelry is low, and there are only a few traditional jewelry brands still operate." Mr. Liu, the marketing director of the Vanius silver jewelry brand, explained. "In developed cities with increasing consumption power, it is gradually being squeezed out of traditional sales channels."
Surbal bracelets, silver bells, silver bells, silver bells, silver bells, silver bells, silver bells, and when they are born, full moon, and year old, Silver jewelry such as silver lock bags is also increasingly rare. "Children's jewelry such as foot gold, platinum, etc. have squeezed cheap silverware to the counter." Miss Chen, a franchisee of Zoucheng, Shandong.
, on the other hand, since the People's Bank of China in 1996 fully released jewelry for silver supply. Silver has increased in demand in the handicraft industry such as jewelry. At least 10 % of silver is used in these industries. According to statistics from relevant national departments, China ’s silver demand in 2002 was about 1,750 tons to 1,800 tons, and domestic silver demand in 2003 reached about 1980 tons.
The in the early days of the silver market, some companies in my country have begun to emerge in Jiangsu, Zhejiang, Shanghai, and Guangdong. Beginning in 2001, fashion silver jewelry has become the rapid growth point of my country's jewelry industry. At present, there are nearly a hundred silver jewelry professional manufacturers in China, which are mainly concentrated in Guangdong, Fujian, Shandong, Zhejiang, Shanghai and other provinces and cities.
In data provided by the China Treasure Jade Association, the annual silver amount of domestic silver jewelry and product processing is more than 200 tons, and about 50,000 people produce and operate employees, and the domestic market has produced more than 7 million silver jewelry annual silver jewelry. .
Callow jewelry is diverted from traditional large shopping malls and jewelry buildings. Because of its low cost and changing shapes, it has become a fashion silver jewelry in the past two years. Total sales not only did not weaken, but continued to rise. The fashion silver jewelry is significantly diversified. Although the foot silver -plastic jewelry still accounts for the main position, the demand for fashion silver jewelry of gemstones has also increased significantly.
The cost of raw materials in fashion silver jewelry is actually not high, one gram of silver is worth about 4 yuan. The low cost makes the styling of fashion silver jewelry tending to bold and exquisite. The rise of fashion silver jewelry stores is because more and more people have noticed the generous profits.
In July this year, although the sterling silver jewelry in the commercial building jewelry area in Jinan, Shandong, although it did not occupy the best counters, sales still increased by 30%over last year. Fashion craftsmanship allows the price of some silver products far beyond the price of sterling silver itself.
At present, fashion silver jewelry is still in the stage of supply and marketing. On the famous online trading platform "Taobao", fashion silver jewelry has always occupied the first camp of jewelry products.
In open stores
The fashion silver jewelry stores are currently mainly divided into the following three forms in Hangzhou:
The category is a franchise store and chain store for a certain brand of silver jewelry. After the delivery fee is delivered, these stores accept the unified delivery and promotion arrangements of the main store, and the purchase channels are more concentrated. The success of the main store brand has a great impact on the sales of franchise stores. However, at the beginning of the store, successful brands are more likely to help store owners win the trust of consumers faster. Such as the silver era, the 6.1 Veni silver jewelry, the 3721 silver artisan family, etc.
The other type is to organize the source of the operator and determine the price. Generally speaking, professional wholesale markets and even travel locations are the main channels for purchase.
The category is a branch of jewelry companies. These jewelry companies open silver jewelry stores to capture the current fashion trend and refine and supplement their existing markets.
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