"Market Research Report Elberry" I. Market Analysis ⑴ National macroeconomic situation with China has joined the WTO, China's high -speed and healthy development of China's economy, the average annual growth of GDPs in the country is 8%. The gap between China and time is getting smaller and smaller. Essence The corresponding purchasing power is getting stronger and stronger, and health has also become the focus of attention. With the development of global economic and technological levels, the driving force for technological changes to the development of various industries is also increasing. The development of technology today, especially the significant progress in communication and transportation technology, shows the infinite prospects and more reasonable costs for enterprises.体 The overall market analysis of the dairy industry has fully nutritional content and high nutritional value. It contains almost necessary nutritional ingredients that promote human growth and development and maintain a healthy level, which is good for health. China's dairy industry has continued to develop for many years. Now, myths are still continuing, but the market has begun to return from madness to rationality. Perhaps it is the real golden age of the dairy industry. The growth stage of my country's milk industry has passed, the growth rate of the industry will slow down, and the competition for dairy products will become increasingly fierce. The Chinese dairy industry is walking in a new stage of development: Compared with the international dairy family, although my country's dairy products are quite rich in the past and the quality is also improved, it solves the problem of protein supply of rural residents and realizes the per capita per capita. The dream of "a pound of grandma" has just begun. The development of the dairy industry has reached a period of inflection point: "freshness" will become the mainstream of the development of the dairy product market. Propagation of fresh dairy products in a place with cold chains is an inevitable consumption upgrade of Chinese dairy products. (3) The superior dairy products of the dairy industry are now as popular consumer products. The consumption is large and the market potential is large. Some experts point out that dairy products are the most healthy foods. It is recommended that people drink more milk health care. In addition to dietary fiber, dairy products contain all nutrients needed by the human body. The high nutritional value is not comparable to other foods. An adult drinking 500 ml dairy every day can get 15 to 17 grams of high -quality protein, which can meet the daily amino acids and can meet the 11%of the daily calories. In the past, due to the limitation of living standards, many Chinese people did not have the habit of drinking dairy products, especially the majority of farm villages, and the consumption of dairy products was small. However, with the improvement of people's living standards, more and more people have begun to consume dairy products, and the number of consumption has increased year by year, providing opportunities for dairy manufacturers. It is believed that the consumption of dairy products will continue to grow, and the development of the dairy industry is broad. In addition, dairy products have developed rapidly, industrial channels are well built, and there are many sales and supply chains to choose from, which provides the opportunity of enterprise development to save the cost of their own construction. The restrictions of the dairy industry ① the restrictions of milk source. At present, the market milk source is multi -faceted. In order to obtain the superior milk source, various dairy manufacturers must strengthen the control of the supply chain, but this does not prevent the appearance of the monks and porridge. For this reason, all dairy manufacturers strive to develop their own milk source base. Construction, but at this stage, it is not very mature, which will inevitably affect the quality of dairy products. ② Restrictions on the storage time of dairy products. People have the health of dairy products, and too short shelf life has caused dairy products to lose the value of camp. As the market expands and the storage and transportation time is longer, it is a test of dairy storage time. ③ Industry technology restrictions. People are no longer limited to the original behavior of dairy products, and they have also put forward higher requirements for the technical content of dairy products. A single -style workshop -free dairy factory has no advantage at all. (5) Cultural atmosphere dairy products have become more and more daily consumer products for more and more people, and future dairy products are generally pursuing "fresh" and "health", and this cultural expression is See, make fresh and fresh, make health and healthier, make nutrition more nutritious, and let the user experience get it. 2. Consumer analysis ⑴ Existing consumer fashion dairy products have now become a commonly consumed product of the people, but people of different ages have different choices. Children drink more sweet new products such as milk beverages, and drink more yogurt for teenagers. This is mainly that yogurt can promote diet. And young and middle -aged drinking more pure milk and some yogurt, while the elderly mainly drink pure milk. Consumer income and dairy dairy products have high income people who have high income and low -income people. They have a large amount of drinking people, complicated in form, and single purchase motivation: mainly for nutrition, but consumers are medium and high -income -income. In terms of daily consumption and cumulative volume, it is significantly greater than low income.上 Student groups and some office workers and some office workers have become the main force of dairy product consumption. The nutritional ingredients contained in dairy products and the characteristics of convenient consumption have become the standard for the selection of students and some office workers. 3. Product analysis ⑴The characteristic "Yikang" series of dairy products highlights the characteristics and health characteristics of dairy products, and uniquely integrates the health care effect, making new products different from other new products. The product has high technical content, and it is also a dairy product suitable for consumer groups. It uses new packaging and long -layer product shelf storage periods on the packaging. ① The specific characteristics and products support the Dianyikang dairy product. The quality certification of GMP and AACCP products. Its products contain a variety of nutrients and health components. Raw materials; lactic protein: contains all the amino acids and provide energy; lactose: galactose can provide the production of cerebral allergosomes and sticky polysaccharides, which is very important for children's intellectual development. Anomalial fermentation in the intestine can prevent poisoning and promote the absorption of calcium; PPL: improve memory and immunity, and prevent brain nerve failure.
"Market Research Report Elberry" I. Market Analysis ⑴ National macroeconomic situation with China has joined the WTO, China's high -speed and healthy development of China's economy, the average annual growth of GDPs in the country is 8%. The gap between China and time is getting smaller and smaller. Essence The corresponding purchasing power is getting stronger and stronger, and health has also become the focus of attention. With the development of global economic and technological levels, the driving force for technological changes to the development of various industries is also increasing. The development of technology today, especially the significant progress in communication and transportation technology, shows the infinite prospects and more reasonable costs for enterprises.体 The overall market analysis of the dairy industry has fully nutritional content and high nutritional value. It contains almost necessary nutritional ingredients that promote human growth and development and maintain a healthy level, which is good for health. China's dairy industry has continued to develop for many years. Now, myths are still continuing, but the market has begun to return from madness to rationality. Perhaps it is the real golden age of the dairy industry. The growth stage of my country's milk industry has passed, the growth rate of the industry will slow down, and the competition for dairy products will become increasingly fierce. The Chinese dairy industry is walking in a new stage of development: Compared with the international dairy family, although my country's dairy products are quite rich in the past and the quality is also improved, it solves the problem of protein supply of rural residents and realizes the per capita per capita. The dream of "a pound of grandma" has just begun. The development of the dairy industry has reached a period of inflection point: "freshness" will become the mainstream of the development of the dairy product market. Propagation of fresh dairy products in a place with cold chains is an inevitable consumption upgrade of Chinese dairy products. (3) The superior dairy products of the dairy industry are now as popular consumer products. The consumption is large and the market potential is large. Some experts point out that dairy products are the most healthy foods. It is recommended that people drink more milk health care. In addition to dietary fiber, dairy products contain all nutrients needed by the human body. The high nutritional value is not comparable to other foods. An adult drinking 500 ml dairy every day can get 15 to 17 grams of high -quality protein, which can meet the daily amino acids and can meet the 11%of the daily calories. In the past, due to the limitation of living standards, many Chinese people did not have the habit of drinking dairy products, especially the majority of farm villages, and the consumption of dairy products was small. However, with the improvement of people's living standards, more and more people have begun to consume dairy products, and the number of consumption has increased year by year, providing opportunities for dairy manufacturers. It is believed that the consumption of dairy products will continue to grow, and the development of the dairy industry is broad. In addition, dairy products have developed rapidly, industrial channels are well built, and there are many sales and supply chains to choose from, which provides the opportunity of enterprise development to save the cost of their own construction. The restrictions of the dairy industry ① the restrictions of milk source. At present, the market milk source is multi -faceted. In order to obtain the superior milk source, various dairy manufacturers must strengthen the control of the supply chain, but this does not prevent the appearance of the monks and porridge. For this reason, all dairy manufacturers strive to develop their own milk source base. Construction, but at this stage, it is not very mature, which will inevitably affect the quality of dairy products. ② Restrictions on the storage time of dairy products. People have the health of dairy products, and too short shelf life has caused dairy products to lose the value of camp. As the market expands and the storage and transportation time is longer, it is a test of dairy storage time. ③ Industry technology restrictions. People are no longer limited to the original behavior of dairy products, and they have also put forward higher requirements for the technical content of dairy products. A single -style workshop -free dairy factory has no advantage at all. (5) Cultural atmosphere dairy products have become more and more daily consumer products for more and more people, and future dairy products are generally pursuing "fresh" and "health", and this cultural expression is See, make fresh and fresh, make health and healthier, make nutrition more nutritious, and let the user experience get it. 2. Consumer analysis ⑴ Existing consumer fashion dairy products have now become a commonly consumed product of the people, but people of different ages have different choices. Children drink more sweet new products such as milk beverages, and drink more yogurt for teenagers. This is mainly that yogurt can promote diet. And young and middle -aged drinking more pure milk and some yogurt, while the elderly mainly drink pure milk. Consumer income and dairy dairy products have high income people who have high income and low -income people. They have a large amount of drinking people, complicated in form, and single purchase motivation: mainly for nutrition, but consumers are medium and high -income -income. In terms of daily consumption and cumulative volume, it is significantly greater than low income.上 Student groups and some office workers and some office workers have become the main force of dairy product consumption. The nutritional ingredients contained in dairy products and the characteristics of convenient consumption have become the standard for the selection of students and some office workers. 3. Product analysis ⑴The characteristic "Yikang" series of dairy products highlights the characteristics and health characteristics of dairy products, and uniquely integrates the health care effect, making new products different from other new products. The product has high technical content, and it is also a dairy product suitable for consumer groups. It uses new packaging and long -layer product shelf storage periods on the packaging. ① The specific characteristics and products support the Dianyikang dairy product. The quality certification of GMP and AACCP products. Its products contain a variety of nutrients and health components. Raw materials; lactic protein: contains all the amino acids and provide energy; lactose: galactose can provide the production of cerebral allergosomes and sticky polysaccharides, which is very important for children's intellectual development. Anomalial fermentation in the intestine can prevent poisoning and promote the absorption of calcium; PPL: improve memory and immunity, and prevent brain nerve failure.