Jewelry store monthly work summary meeting

[Summary of Jewelry Store Long Monthly]

Ip work summary in February this year. I am honored to join the Beijing Ryan Diamond Zhengzhou sales team. Although I have nearly five years of jewelry sales experience, I have entered a major The company's company worker
is still the challenge of work. I re -positioned myself, re -integrated my own industry experience and store experience, and combined with the actual situation of Wangfujing Store and the relationship between the customer
, re -study and study how to sell like a primary school student. In my opinion, the work experience of senior employees and store managers in the past can only represent the recognition of the original company. If I have made some performance in the new company, I need to have a normal heart, one in the heart, one, one, one A long -lasting spirit of innovation with the times.

has passed in more than two months. With the help of everyone and my own efforts, I have gained a lot in my work, and I have a lot of thinking and experience. Near the time to change the time, in order to better
Make in the future work, we now summarize the previous work and make some suggestions for the company.

. The work of more than two months I entered our company in February. Before joining the job, I made a careful investigation on the situation of Wangfujing's business district. I found that although Wangfujing Mall is convenient for transportation and the surrounding people
have a large mouth density, but the potential consumption energy has not been released. The main reason is that although the population is dense here, most of the people living are employees of the original large state -owned enterprises. They
have worsened their income after reform and opening up. Consumption is very harsh. In addition, although some new immigrants bought houses, most of them were young people.
This burden and income of mixed mortgages also made them cautious in jewelry consumption. Also, although the transportation here is convenient, this is a fast bus channel. Many people just pass here because there are no government agencies and bustling business districts here. The mall is not easy to attract high -end consumer groups,
The difficulties for the sales of luxury goods. Based on the above situation, I pay more attention to improving my business capabilities and sales skills after joining the job. Main efforts from the following aspects

1. Quickly understand that our company's corporate culture, product positioning and sales strategy is familiar with a company's corporate culture and product positioning is the basic condition for doing a good job.

. My original company was a company with a relatively long -term founding time. The company attached great importance to the education and influence of employee enterprise culture, so that employees can use the company's history and concepts as their own behavior
Consciously act consciously. However, the culture of each company does not have the difference between the degree of integration and matching of culture and the company itself. The new company has new cultural concepts. I want to integrate into the culture of the new company as soon as possible,
to overcome the influence of the culture of the women's company on the new company.

Inned learning, I know that Drian is a company full of new vitality, and is committed to achieving "everyone who eager to own diamonds can get diamonds that suits them" r
target. The company respects the emotional uniqueness and uniqueness of each person, just like each side of the diamond has a different luster. It fully reflects the lofty humanistic spirit and human care, so that the drill
is full of temperature, exuding a charming aroma.

. After nearly two decades of development, our company has formed a one -stop industry model for designing, development, and packaging to sales through cooperation with the international top diamond production institutions. Consumers really enjoy global diamond resources with the world.

This to our sales has increased the confidence and strong guarantee. The company's high starting point integrates resources, and has made good top -level design and thinking in terms of channel development, product design, price competition, quality
guarantees, full service, publicity, etc., so that our company's sales strategy is very clear. Essence Point for our efforts to indicate very accurate goals.

2. Improve your sales capabilities and skills as front -line sales staff. The sales ability and skills are directly related to the company's sales goals. Sales capability is a performance of a comprehensive strength of a terminal sales consultant.

In terms of cognition, sales staff must fully understand the nature and characteristics of the product, give the product a beautiful story, so that customers can buy products while getting more spiritual super added value, increasing the product of the product Acceptance.

In terms of emotional experience, the sales staff must give the product aesthetic experience in different ways, and to be almost obsessed with their own products, so as to make emotional transmission to customers and let customers wear diamonds. Warm,
full of love, increase loyalty to the product.

In terms of behavior expression, salesperson should learn superb product display skills, and change the needs of the other party's wearing and display it reasonably. Sales consultant is the best mirror of consumers. The standard after the standard
Mymustral display will let customers see their noble image wearing diamonds, to promote the purchase and form a lock purchase effect. Designing methods and teaching methods for consumers will make consumers become
as a flowing propagandist, so that your products are talking all the time, thereby increasing the product's name.

3. Careful observing consumer psychological consumption psychology is a dynamic psychological process of consumers before consumption, consumption, and consumption. Including the intuition judgment and rational trade -off of the product, as well as product consultation, test wearing
, and the full -time emotional experience. We must notice these tiny details, discover the customer's purchase concerns in time, guide customers to accurately express their needs and solve timely solutions, so that customers will
Ret to buy, reduce the comparison of customers in other units, causing vicious competition and running orders Phenomenon.

4. Strengthening teamwork and sales and cooperation with the team's overall psychological structure and sales performance have a lot to do. Especially in women's sales -based teams, the overall psychology of the team is relatively complicated and subtle. Since joining the job, I have accumulated
The communication with the store manager, understand the overall sales goals and management goals, and consciously abide by the rules and regulations, so as to do it. Communicate sales skills with other colleagues and discuss the problems of
in sales, so that everyone's efforts are used to think. Of course, we must also reasonably correct their position, carefully do the job responsibilities requirements, and seamlessly cooperate with everyone, and
at the right time to play their subjective initiative.

. Some suggestions for the development of the company's Zhengzhou market According to my understanding and observation of the industry in recent years, while summarizing my work, try to make some small suggestions for some companies in the company. Hope hoping Can have a reference price for the company's decision -making
.

1. In the past few years, the selection of stores and terminals has changed a lot. Some integrated old stores have suffered difficulties. They have unsuccessful restructuring, low efficiency, and heavy burdens, but they still persist hard. The main representatives here are department stores
, Jinbo University, Hua Lian Commercial Building, Beijing Century Lianhua, Commercial Building, etc. These shopping malls are mostly concentrated in the old business district of Zhengzhou and the Bisha Pang business district in Zhengzhou Because the traditional business model is set
Themers can not keep up with the times, the shopping environment is aging, and the people's thoughts are old, which affects the development of the enterprise; Too successful, there are mainly Wal -Mart,
Carrefour, China Resources Wanjia and so on. When they entered Zhengzhou, they often became fierce, but in subsequent development, they often grasped consumers, the supplier
is not in place, resulting in low efficiency, the development speed of the store is getting slower, even Some are closed; (3) Some of the malls are better localized, and they have close relations with the government. They have made full market research and demonstration when entering
It into Zhengzhou. Now the development momentum is very fierce. There are mainly Dennis, Wanda Shopping Mall, Dashang and Yonghui. The first two have higher positioning and the latter two are low.
. They have almost become the mainstream format of Zhengzhou, attracting a large number of consumer groups. According to previous experience, the sale of luxury goods in these shopping malls is relatively better than the above shopping malls. Therefore,
Is when we choose the mall, we need to put human and material resources in the echelon in the echelon, so as to do everything to do it.

It is also important to choose and decorate the inner exhibition area in the store. These resources are often scarce. Therefore, business personnel must be planned in advance when choosing the terminal, which must be forward -looking,
Familiar with the skills and relationships of business operations in the mall in order to obtain favorable positions. In addition, pay attention to the business model and layout of the Zhengzhou Airport Comprehensive Experimental Zone, and pay attention to the development of the East and South District
and reasonably deploy the stores, which will bring our competitive advantage to the main advantage.

2. Sales management and business training sales management is a two -way management process based on goals and processes.

The sales target of general mall terminals is that the terminal is based on previous historical sales, combined with the current situation, and then the company adjusts the plan according to the situation, and finally determines the sales target. This method of formulating
is more pragmatic and operable. The decomposition of sales goals is often a very technical problem. It requires the store manager to take multiple considerations so that the tasks assigned to everyone are closed
, and everyone is very confident. This is successful. This is successful. Essence However, in fact, many store managers often fail to distribute tasks reasonably for some subjective reasons, causing uneven drought and flooding, and the team's disagreement,
The problems such as mutual suspicion, and frequent resignation of resignation. Of course, the reward after the task is reached is also necessary, but these rewards are also specifically allocated by the store manager, and it also requires high skills to achieve the effectiveness of the
reward. Business training plays a very important role in the solution of the above problems. It can solve the problems encountered by using experience communication and internal full communication.

The purpose of training is to improve the overall quality of employees. More importantly, to enhance employees' vision, let employees learn new knowledge, and look at problems at a higher angle.

Excellent employees must have a different thinking mode, so that the employees cultivated will have creativity.

3, holiday promotion and daily sales targets, the use of holiday consumers to buy concentrated purchases for promotion is an important task. Generally, each promotion must be designed half a month in advance, prepare supply and
promotions, cloth terminal display area, standard training for employees, etc. If this work is well carried out, it can often be easily extended to achieve sales targets, but if the preparation is not good,
will be seized by the opponent. Daily and ordering is a very detailed job. According to the information of the customer's information and the willingness to buy, the return visits, telephone notification activities, jewelry maintenance reminders and other methods will turn
potential customers and hesitation customers to buy immediately. This requires a good design, carefully and patient, not only use the large sales policy provided by the company, but also the terminal
bold innovation in service, so as to make all visiting customers become purchasing customers.

It above my two -month work summary and some immature suggestions, and talk about some superficial understanding based on my past experience and thinking.

I I hope to combine the actual situation of my terminal on the basis of understanding the company, give full play to my subjective initiative in future work, do the company’s work well,
and can be able to be able to Provide the company with some reasonable suggestions.