5 thoughts on “How to name the trademark?”

  1. How to name the trademark? There are several methods below, which can be used as a reference
    The Chinese and foreign language
    I we can give a Chinese name and English name for the trademark, so as to apply for registration as a trademark. Name the trademark with the Chinese and English comparison method to facilitate domestic enterprises to develop the international market and prepare for the application for overseas trademarks in advance. For example: The English name "Hisense" is "Hisense", and the Chinese meaning is "high -sensitive, high -clear"

    The long -term eloquence, the applicant can directly apply for the company name to apply for registration as a trademark. Such as: Haier, Midea, Rongshida, etc. The advantage of this is that if the awareness of the trademark is getting higher and higher, the popularity of the enterprise will become higher and higher. While promoting the trademark, it also promotes enterprises and double -arrows.

    The founder's naming method
    The method is applicable to applying for a portrait trademark. We can apply for a registered trademark with the name of the founder or product inventor of the enterprise. For example, "Li Ning", "Wang Zhihe", "Ford" and so on. This can fully win the user's trust in the product. After all, daring to apply for a registered trademark with a person requires courage, which shows that the company's founder or product inventor is full of confidence in the quality of the product.

    The historical inheritance method

    This this method is suitable for those old -fashioned products, which reflects the product name in the trademark name Trust enough. For example, "Daoguang 25", "Guojiao 1573", "Louis XIII" and so on. At present, this method is named, and it is difficult to successfully register trademark registration.

    The auspicious meaning method

    The culture of Chinese culture is extensive and profound, and the pursuit of auspicious meaning is one of them. When we name it for trademarks, we can associate the words containing auspicious meaning with our own products. For example: "Permanent" brand bicycle, "Fuman Duo" instant noodles, "Wangwang" food, etc.

    The efficacy method

    Is when we named the trademark, we can use the words describing the efficacy of the product. In this way, consumers can directly understand the efficacy of the product through the trademark name, which is easier to recognize the product. For example: "Liubi Zhi" toothpaste, "Shu Shengjia" bath milk, "Duck Neck" and so on.

    This is cautiously used, involving Article 11 of the Trademark Law, the following signs shall not be registered as a trademark: (1) Only the common name, graphics, and model of this product; (2) only directly indicate that The quality, main raw materials, functions, uses, weights, quantities and other characteristics of goods; (3) other lack of significant characteristics. If the sign listed in the preceding paragraph has obtained significant characteristics and is easy to identify, it can be registered as a trademark.
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  2. Method 1: Chinese and Foreign Language Methods
    I we can give a Chinese name and English name for trademarks, so as to apply for registration as a trademark. Name the trademark with the Chinese and English comparison method to facilitate domestic enterprises to develop the international market and prepare for the application for overseas trademarks in advance. For example, the English name "Hisense" is "Hisense", which means "high sensitivity and highly clear" in Chinese.
    Methods 2: Enterprise name method
    If the name of the company is not long, it is also well -spoken, the applicant can directly apply for the enterprise name to register as a trademark. Such as: Haier, Midea, Rongshida, etc. The advantage of this is that if the awareness of the trademark is getting higher and higher, the popularity of the enterprise will become higher and higher. While promoting the trademark, it also promotes enterprises and double -arrows.
    Methods 3: The founder's naming method
    The method is applicable to applying for a portrait trademark. We can apply for a registered trademark with the name of the founder or product inventor of the enterprise. For example, "Li Ning", "Wang Zhihe", "Ford" and so on. This can fully win the user's trust in the product. After all, daring to apply for a registered trademark with a person requires courage, which shows that the company's founder or product inventor is full of confidence in the quality of the product.
    Method 4: History inheritance method
    This this method is suitable for those old -fashioned products. It reflects the product's long history and cultural heritage in the trademark name, so that consumers have sufficient trust in the product. For example, "Daoguang 25", "Guojiao 1573", "Louis XIII" and so on.
    Methods 5: Auspicious meaning method
    This in China is extensive and profound, and the pursuit of auspicious meaning is one of them. When we name it for trademarks, we can associate the words containing auspicious meaning with our own products, and promote our products by pursuing the psychology of auspicious meaning and increase the popularity of the product. For example: "Permanent" brand bicycle, "Fuman Duo" instant noodles, "Wangwang" food, etc.
    Method 6: Efficacy Method
    We can use words that describe product effects when named trademarks. In this way, consumers can directly understand the efficacy of the product through the trademark name, which is easier to recognize the product. For example: "Liubi Zhi" toothpaste, "Shu Shengjia" bath milk, "Duck Neck" and so on.

  3. Pay content for time limit to check for freenAnswer the summary brand naming trademark 5 Elements: ① Uniqueness: It is a relatively unique personality, a different name as a peer, and even a conventional name. The important purpose is to allow consumers to take you and other competitive brands. differentiate. ② Good memory: The name is easy to remember, and it is easy to spread to read, and it can often save customers a lot of advertising budgets. ③ Good meaning: positive meaning and association, can express the basic emotional appeal of human beings, such as joy, love, strong, beautiful, sexy, forward, victory, purity, noble, eternal, wealth and other basic desires. ④ Related: For professional products, if customers can probably know what product you can use the name, it can also be very effective to reduce the cost of communication. But too correlation, the brand tone may be weakened. ⑤ No homophonic ambiguity: Naming the homophonic brand, because it is easy to be affected by the homophonic, there is a suspicion of obeying the trend, it is not a big brand.nI wish you a happy life

  4. As more and more people join the stream of registered trademarks, trademark names have become the most headache for applicants. Because the trademark is protected nationwide, the name you think is likely to be registered by a company you have never heard of. At this time, you can only hide in the corner of the unmanned corner. Register earlier ... I want to think about it, but the registered trademark still needs to be carried out at this time. So, how should we give our products a suitable trademark name? Trademarks can be divided into four categories: creating trademarks, arbitrary trademarks, hints of trademarks and narrative trademarks. The trademark of the created trademark is a trademark composed of a created word (words that do not exist in real life). Because it is a word that is not available in real life, this trademark will not be connected with any commodity or service, such as the trademark of Haier Group " "Haier"; the name of any trademark exists in real life. For example, "Apple" is a commonly used word, which cannot be used as a trademark of the apple itself or the fruit. Although it implies the characteristics of the product, because it is imaginative and not directly described, it can still be used as a valid trademark. For example, "Jieyin" is used as a trademark for women's cleaning liquid. How good the effect is directly, it is still a valid trademark; the narrative trademark directly describes the trademark characteristics of the product or service, such as "Yong Gu" as a trademark for locks, which directly describes the characteristics of the lock -firm and obviously with obviously with it. There are exaggerated ingredients, even if they are really firm, they cannot always be firm. The most basic function of trademarks is the difference. It is used to distinguish the source of products or services. The trademark must have the minimum attributes, that is, significant, the more significant, the stronger the difference. The four types of trademarks have the strongest trademarks, and arbitrary trademarks and implies trademarks are second, and the weakest trademarks are described (some people may wonder about this, which involves the theory of trademarks and does not explain this article). All countries in the world stipulate that narrative trademarks lack significant and are not allowed to register trademarks. However, what we like most is the narrative trademark. Come to register, a washing supplies registered "Qiangqiang", and wanted to tell the world that the products of the supplies were strong. The second favorite is the hint of trademarks. The third favorite is any trademark. At least people pay attention to the creation of trademarks. Our preference is just the opposite of the trademark, which also fully shows that our understanding of the trademark system is low. Among these four types of trademarks, our favorite narrative trademark is now basically prohibited by the law, suggesting that the trademark is greatly restricted. The good name of any trademark has been registered by others. Time and economic costs are very high, so why don't we focus on the most significant fabricated trademarks? A good creation trademark can be easier to get consumer recognition than ordinary trademarks and easier to increase the popularity. The creation is not to create a vocabulary that has never been used to register trademarks. Let's look at some better fabricated trademarks. From this, we can find some good methods of fabricating vocabulary: transliterate industry -related foreign language words into what is not real in reality. , But it can give a certain literal significance and conform to the Chinese vocabulary. If there is a jewelry company that translates the English word Diamond (diamond) and translates it into "Dream Dream", it is an excellent fabrication. The literal significance can be interpreted as "jewelry produced by the company, you want to wear it in your dreams". For the jewelry industry, this is this. The translation is extremely appropriate. Translation of foreign language words, transliteration, and free translations are unrestrained. The key is the literal significance of translation into Chinese. Foreign texts that can be translated into Chinese with narrative nouns. For example, "the best" is because the narrative is too strong, and it must not be registered, but if it translates its English word Best into Chinese registration, it is not the same. Best is translated by many companies as a trademark after being translated as a trademark. "Get", as a commodity trademark, is still a very good trademark. Most people know that Hisense, its trademark "Hisense", is highly clear in English. If "highly clear" is used as a trademark on the TV, because of exaggeration, it is impossible to follow the provisions of my country's "Trademark Law". Registered, but transliterated into "Hisense" was cultivated into a well -known trademark in my country. We generally advocate that the company’s main trademark should be consistent with the company’s business name, but when people think of the same thing, they find that they have been robbed by others, and the famous Lenovo in my country has encountered the doom of being robbed abroad. The good trick is resolved, translated Chinese into meaningless foreign language words, and registered Lenovo as "Lenovo", which is meaningless. It is a common way to register the company's company in Chinese pinyin. It looks very primitive and does not catch up with the trend. So this method appears. The "Red Bean" Group turned the pinyin of red beans to "HODOU".

  5. First of all, the trademark must be clear about the culture and values ​​of the brand.
    The trademark representative is the brand image. If you can convey the brand's culture from a few numbers or static graphics, then it is no longer empty talk to consumers to impress consumers. .
    The traditional naming model is the characteristics of continuing commodity/services, such as "Mercedes" that combines the characteristics of car speed and passion to carry out "Zhonggong" to carry out civil servant examination training. The essential characteristics of the service are conducive to the accumulation of the brand in the consumer group.
    is worth noting that brands belonging to the same industry will have more or less values ​​and culture. Therefore Innovation is also a good way. Creative trademark names are more significant, and the possibility of similar trademarks is small, so the difficulty of registration will also be reduced. While launching a brand, if it is paired with a simple and refined advertising slogan, stayed The impression of consumers will be more profound. For example, "Not all milk, all called Telun Su" Telun Su.
    The corporate values ​​name
    Faming to pay attention to the significance of the trademark name.
    trademarks can be said to be a key point on the registered road. This is the basis for consumers to distinguish the source of goods/service sources. Therefore, when naming the trademark, how to enhance its significance needs to be considered.
    trademarks trademarks Need to have a sense of design. Pure text trademarks, font selection, and text combinations are all crucial. You can try to choose some more remote or less used Chinese characters. You can also use text and letters through design as a graphic trademark. The design sense can be designed. The stronger, the greater the difference, and the greater the possibility of applying for registration.
    The trademark focuses on significant
    Finally, positioning the brand of the brand.
    Where are the main consumer power of the brand? For crowds, their trademark names must be able to meet the basic aesthetics of such people, and to obtain their recognition. Whether it is young and energetic, or relatively stable. Different targets have different naming rules. The main audience of Meizu is college students or those who enter the workplace, while the "Huawei" group is a high -end business person.

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