1 thought on “Your company's computer is likely to be rented.”
Pedro
"The computer sent by the company is really slow!" If you are in a contemporary workplace, you may often hear the "Social animals" complaining that the office equipment models are old and the speed is slow.
. Although office computers and mobile phones have become important production tools, the owner of the company is responsible for the company's operation. The cost is supreme. Of course, it will be more cost -effective -your computer is likely to be rented.
IT equipment leasing industry has begun early and has developed for more than 20 years, but it has always maintained the frequency of exposure below other industries, and even the industry has said "unpopular" the industry.
This is very related to the Chinese consumption concept. In the inherent impression of some people, "leasing" means second -hand, unstable quality, and need to be repaired multiple times, as if "not bad money" companies will not rent computers.
. Until recent years, IT equipment leasing has a concept of sharing, linked with "environmental protection" and "economy", and the action of leasing office computers finally got "rectification".
Recently, the IT office equipment operator Little Bear U Rent announced the completion of hundreds of millions of yuan of D1 rounds of financing, which once again attracted attention to this vertical track.
It how to play the IT equipment leasing industry? How to balance between heavy investment and slow returns? What happened after the epidemic? Is this a good business of "lying and winning"? "The front line of entrepreneurship" talked to many people in the industry and tried to "unlock" the business scriptures of the unpopular industry.
1, where did you go?
Generally speaking, the main business of IT device rental is computer rental services, and the supply of second -hand computers is the core of the supply chain of this business.
At present, some sources on the market come from second -hand products used by C -terminal Sanda customers.
If consumers who want to sell second -hand computers, they can get the product through the recycling platform of 3C products such as love recycling, exchange recycling, etc., and complete the transaction online. Operations Center.
. Another more well -known is the digital product distribution center such as Zhongguancun and Shenzhen Huaqiangbei. Behind each counter in the worn -out building, it is a business that sells new machines and do second -hand recycling business. people. However, most of the offline stalls have moved to the Internet in recent years, and they have opened their old business in Jingdong, Taobao, and Xianyu.
Edit
But Sanke is just the corner of the iceberg of the second -hand computer.
"Most of the Bear U -U renting equipment is new machine, and the supply is mainly from the supply of manufacturers." All HP manufacturers have established strategic cooperation and have advantages in purchasing new machines and recycling two mobile phones. "This also means that IT rental business needs to invest a large amount of funds to purchase equipment in the early stage, which is a" heavy asset -heavy operation "business.
The IT equipment leaseders interviewed also told the "front line of entrepreneurship" that JD.com, as one of the largest 3C product trading platforms in China, is one of their main channels for their purchase.
The remaining supply comes from offline channels. "Another part of the supply of second -hand equipment comes from overseas, entering the mainland market through Guangzhou, Shenzhen, Hong Kong and other places." Sun Weihe, the founder of Jianhe Lease, told the "front line of entrepreneurship" that he has entered the IT equipment leasing industry for more than 20 years.
This traditional channels are mostly the purchase channels for small and medium IT equipment leasers, and this group is small and is a "guerrilla" in the market.
Since the IT equipment leasing industry is "unpopular" and is still a business that operates heavy assets, why are there many players "rushing" to it?
It as well as well known that the essence of any business is to solve demand, and the most critical of IT equipment leasing is to solve the difficulty of the enterprise.
In addition to helping companies save a large amount of cash flow expenditure in the early stage, it can also improve the flexibility of IT asset management. The changes in team personnel can also make adjustments in time without hoarding assets. In the later period, equipment management and update maintenance are also responsible for lease service providers -IT equipment leasing has become one of the inevitable trends of enterprises for light asset management.
The as an example of the IT rental platform is easy to rent. The platform provides different brands, models, and configuration office laptops. Renting 20 office computers, the monthly equipment expenditure is only 2,000 yuan, even lower than the price of buying a new machine.
"Lenovo Computers for at least half a year, Apple Computer Rental period is one year." Entrepreneur Bai Lang (pseudonym) has more than a dozen equipment on a platform and does not need to pay the deposit, but if it is not reached, it is not enough End of the contract during the lease period, you need to pay compensation, that is, the monthly rent of the remaining time.
It's model of renting on behalf of the rent is also very popular. A leaser on the leisure fish revealed to the "front line of entrepreneurship" that each computer has a price purchase, and the ordinary office book is basically 2000-3,000 yuan. The last buying fee. The longer the lease period, the lower the price of the final buying. "This operation method is similar to installment payment. In the end, users can get the power of the computer without returning the device to the leaser.
2. How to play business?
So how did the second -hand equipment leased player play?
Sun Weihe calculated a account for the "front line of entrepreneurship". Generally, the new machine opens the packaging system and runs normally. The value of the computer was lost by 30%, which belongs to the "box demolition and depreciation". After one year of use, the computer's "residual value" basically remains about 50 %.
"Assuming it takes 3,000 yuan to buy a device," Hu Yixiong said, "E -depreciation of 1,000 yuan each year, this part of the cost is relatively large for the IT office equipment operators such as the bear U rent."
, can a machine less than 100 yuan a month be allowed to recover the cost?
The lease price is also based on the depreciation speed of the second -hand equipment. "In the first year of the lease period, I will collect 60%of the value of equipment from the enterprise, so that they can basically maintain a balance of revenue and expenditure." The second and third years were charged 30%. The cost of paying artificial and operating costs. "Sun Weihe also revealed that after the computer is recovered, the residual value of the equipment will remain 30%.
He Xiong said that the recovery cycle and procurement price of the IT office equipment leasing industry and the operating capacity of IT office equipment are positive. "After establishing cooperation with e -commerce platforms and equipment manufacturers, the purchase volume of our computer may reach 100,000 units, and it will be much cheaper in the purchase price."
The cost of cost, the cost of equipment leaseders has also been transferred to other links. In Sun Weizhi's view, the platform also needs to bear the cost of personnel and the cost of promotion, and the pressure is not small. "In the past, a computer was sold for 5,000 yuan, and the labor salary was only 2,000 yuan, but now it is just upside -down -the price of computer has decreased, but the cost of personnel is getting higher and higher."
The price does not seem to be the key factor they consider.
"In fact, the IT office equipment leasing industry is still in the education market stage," Hu Yixiong believes. "Customers' concerns are not that the equipment is cheaper, but is to compare leasing and purchase new machines. Which is more cost -effective and more operable. "The company is more concerned about services and brands.
However, equipment leasing seems simple. From the perspective of the entire industrial chain of IT equipment, there are also links of recycling, sales, technical services, asset management.
In Hu Yixiong's view, the operation of IT office equipment is obviously an industry that heavy assets and operations. "Even if the money burned 'came, the equipment was rented out, but if the device maintenance response was not timely, IT asset management was not good, the customer may not rent your device next month." n n n n n n n n R n The relevant person in charge of love recycling also said that the key competition in this industry is supply and supply chain capabilities.
"Seeing the possible profits alone in each link, but after the coordination of each section of the industrial chain, the overall profit is not bad. This is why the bear U rent can continue to make a profit." At present, the bear rent is the only company in the market that connects the "leasing recycling technical service SaaS system" full industry chain closed -loop.
3. lying to earn? Thinking more
The Zhi Rent lease revealed that IT equipment leasing is still not a "lying" business.
"The core demand of the customer is light assets, and the customer's operation is light. The capital pressure in this industry is indeed too heavy -leasers need to pay the equipment first to get the leasing. If you want to maintain business, you must keep the money. Only to a certain extent to reach a balance.
"Like we do IT equipment leases, we borrow money almost every year." There is no funding support or how to survive in the industry? "
On the other hand, there is also a certain risk of renting high -value equipment.
In the early years, many companies in the industry had "running" scams. Nowadays, the leasing company will retrieve the credit records of corporate legal persons and use the risk control model for verification to avoid "buying lessons" again.
is more experience. "Some of the personnel of some empty shell companies are not complete. If you ask a few words, you will be" exposed ", but the most afraid of those who have the preparation of the" team committed ". Lifting; if the company's closure leasers can not collect the rent. "
is a more critical issue is how to solve the worries of corporate rental IT equipment.
"I mainly care about price and information security issues." Bai Lang said that on the one hand, the platform will be worried that the platform will provide value -added services charges. On the other hand, the computers he leased will automatically modify the password every 2-3 months. "The platform will also remind me to charge the computer on time. I am worried that these leasing merchants will control the computer background. "
Bai Lang's worry is just a microcosm. It is inevitable that people's concerns about information security on the leasing equipment also hindered the development of China's IT equipment rental market to a certain extent.
In fact, although the scale of China's IT equipment leasing market is growing year by year, the market penetration rate is still much lower than that of Western countries.
has analyzed that the gap between China's commercial market and the European and American markets has been 8-10 years in the past 30 years. It is estimated that by 2027, the penetration rate of China's PC leasing business will increase to 35.2%, and the current penetration rate in the United States is 58.7%.
"This is indeed related to the Chinese thinking habits," "If any company wants to rent an office computer, its executive team must have 'returnees'."
However, in the context of global economic adjustment, the IT equipment leasing industry has also ushered in a good moment.
"This year's epidemic has brought a positive impact on the industry," said Hu Yixiong. "The overall environment is not good, and the enterprise attaches more importance to cash flow. Screen. "If you want to replace the new computer, 100 people will need 500,000 cash, and the lease may only need 20,000 yuan.
"When the company is rich, it is also the first choice to rent a computer, which is the real 'golden age' in the IT equipment leasing industry.
and returned to the industry itself, Practitioners may also need to continue to improve in terms of supply and services, cost reduction and efficiency, so as to truly usher in the vigorous development of the IT equipment leasing industry.
"The computer sent by the company is really slow!" If you are in a contemporary workplace, you may often hear the "Social animals" complaining that the office equipment models are old and the speed is slow.
. Although office computers and mobile phones have become important production tools, the owner of the company is responsible for the company's operation. The cost is supreme. Of course, it will be more cost -effective -your computer is likely to be rented.
IT equipment leasing industry has begun early and has developed for more than 20 years, but it has always maintained the frequency of exposure below other industries, and even the industry has said "unpopular" the industry.
This is very related to the Chinese consumption concept. In the inherent impression of some people, "leasing" means second -hand, unstable quality, and need to be repaired multiple times, as if "not bad money" companies will not rent computers.
. Until recent years, IT equipment leasing has a concept of sharing, linked with "environmental protection" and "economy", and the action of leasing office computers finally got "rectification".
Recently, the IT office equipment operator Little Bear U Rent announced the completion of hundreds of millions of yuan of D1 rounds of financing, which once again attracted attention to this vertical track.
It how to play the IT equipment leasing industry? How to balance between heavy investment and slow returns? What happened after the epidemic? Is this a good business of "lying and winning"? "The front line of entrepreneurship" talked to many people in the industry and tried to "unlock" the business scriptures of the unpopular industry.
1, where did you go?
Generally speaking, the main business of IT device rental is computer rental services, and the supply of second -hand computers is the core of the supply chain of this business.
At present, some sources on the market come from second -hand products used by C -terminal Sanda customers.
If consumers who want to sell second -hand computers, they can get the product through the recycling platform of 3C products such as love recycling, exchange recycling, etc., and complete the transaction online. Operations Center.
. Another more well -known is the digital product distribution center such as Zhongguancun and Shenzhen Huaqiangbei. Behind each counter in the worn -out building, it is a business that sells new machines and do second -hand recycling business. people. However, most of the offline stalls have moved to the Internet in recent years, and they have opened their old business in Jingdong, Taobao, and Xianyu.
Edit
But Sanke is just the corner of the iceberg of the second -hand computer.
"Most of the Bear U -U renting equipment is new machine, and the supply is mainly from the supply of manufacturers." All HP manufacturers have established strategic cooperation and have advantages in purchasing new machines and recycling two mobile phones. "This also means that IT rental business needs to invest a large amount of funds to purchase equipment in the early stage, which is a" heavy asset -heavy operation "business.
The IT equipment leaseders interviewed also told the "front line of entrepreneurship" that JD.com, as one of the largest 3C product trading platforms in China, is one of their main channels for their purchase.
The remaining supply comes from offline channels. "Another part of the supply of second -hand equipment comes from overseas, entering the mainland market through Guangzhou, Shenzhen, Hong Kong and other places." Sun Weihe, the founder of Jianhe Lease, told the "front line of entrepreneurship" that he has entered the IT equipment leasing industry for more than 20 years.
This traditional channels are mostly the purchase channels for small and medium IT equipment leasers, and this group is small and is a "guerrilla" in the market.
Since the IT equipment leasing industry is "unpopular" and is still a business that operates heavy assets, why are there many players "rushing" to it?
It as well as well known that the essence of any business is to solve demand, and the most critical of IT equipment leasing is to solve the difficulty of the enterprise.
In addition to helping companies save a large amount of cash flow expenditure in the early stage, it can also improve the flexibility of IT asset management. The changes in team personnel can also make adjustments in time without hoarding assets. In the later period, equipment management and update maintenance are also responsible for lease service providers -IT equipment leasing has become one of the inevitable trends of enterprises for light asset management.
The as an example of the IT rental platform is easy to rent. The platform provides different brands, models, and configuration office laptops. Renting 20 office computers, the monthly equipment expenditure is only 2,000 yuan, even lower than the price of buying a new machine.
"Lenovo Computers for at least half a year, Apple Computer Rental period is one year." Entrepreneur Bai Lang (pseudonym) has more than a dozen equipment on a platform and does not need to pay the deposit, but if it is not reached, it is not enough End of the contract during the lease period, you need to pay compensation, that is, the monthly rent of the remaining time.
It's model of renting on behalf of the rent is also very popular. A leaser on the leisure fish revealed to the "front line of entrepreneurship" that each computer has a price purchase, and the ordinary office book is basically 2000-3,000 yuan. The last buying fee. The longer the lease period, the lower the price of the final buying. "This operation method is similar to installment payment. In the end, users can get the power of the computer without returning the device to the leaser.
2. How to play business?
So how did the second -hand equipment leased player play?
Sun Weihe calculated a account for the "front line of entrepreneurship". Generally, the new machine opens the packaging system and runs normally. The value of the computer was lost by 30%, which belongs to the "box demolition and depreciation". After one year of use, the computer's "residual value" basically remains about 50 %.
"Assuming it takes 3,000 yuan to buy a device," Hu Yixiong said, "E -depreciation of 1,000 yuan each year, this part of the cost is relatively large for the IT office equipment operators such as the bear U rent."
, can a machine less than 100 yuan a month be allowed to recover the cost?
The lease price is also based on the depreciation speed of the second -hand equipment. "In the first year of the lease period, I will collect 60%of the value of equipment from the enterprise, so that they can basically maintain a balance of revenue and expenditure." The second and third years were charged 30%. The cost of paying artificial and operating costs. "Sun Weihe also revealed that after the computer is recovered, the residual value of the equipment will remain 30%.
He Xiong said that the recovery cycle and procurement price of the IT office equipment leasing industry and the operating capacity of IT office equipment are positive. "After establishing cooperation with e -commerce platforms and equipment manufacturers, the purchase volume of our computer may reach 100,000 units, and it will be much cheaper in the purchase price."
The cost of cost, the cost of equipment leaseders has also been transferred to other links. In Sun Weizhi's view, the platform also needs to bear the cost of personnel and the cost of promotion, and the pressure is not small. "In the past, a computer was sold for 5,000 yuan, and the labor salary was only 2,000 yuan, but now it is just upside -down -the price of computer has decreased, but the cost of personnel is getting higher and higher."
The price does not seem to be the key factor they consider.
"In fact, the IT office equipment leasing industry is still in the education market stage," Hu Yixiong believes. "Customers' concerns are not that the equipment is cheaper, but is to compare leasing and purchase new machines. Which is more cost -effective and more operable. "The company is more concerned about services and brands.
However, equipment leasing seems simple. From the perspective of the entire industrial chain of IT equipment, there are also links of recycling, sales, technical services, asset management.
In Hu Yixiong's view, the operation of IT office equipment is obviously an industry that heavy assets and operations. "Even if the money burned 'came, the equipment was rented out, but if the device maintenance response was not timely, IT asset management was not good, the customer may not rent your device next month."
n n n n n n n n R n The relevant person in charge of love recycling also said that the key competition in this industry is supply and supply chain capabilities.
"Seeing the possible profits alone in each link, but after the coordination of each section of the industrial chain, the overall profit is not bad. This is why the bear U rent can continue to make a profit." At present, the bear rent is the only company in the market that connects the "leasing recycling technical service SaaS system" full industry chain closed -loop.
3. lying to earn? Thinking more
The Zhi Rent lease revealed that IT equipment leasing is still not a "lying" business.
"The core demand of the customer is light assets, and the customer's operation is light.
The capital pressure in this industry is indeed too heavy -leasers need to pay the equipment first to get the leasing. If you want to maintain business, you must keep the money. Only to a certain extent to reach a balance.
"Like we do IT equipment leases, we borrow money almost every year." There is no funding support or how to survive in the industry? "
On the other hand, there is also a certain risk of renting high -value equipment.
In the early years, many companies in the industry had "running" scams. Nowadays, the leasing company will retrieve the credit records of corporate legal persons and use the risk control model for verification to avoid "buying lessons" again.
is more experience. "Some of the personnel of some empty shell companies are not complete. If you ask a few words, you will be" exposed ", but the most afraid of those who have the preparation of the" team committed ". Lifting; if the company's closure leasers can not collect the rent. "
is a more critical issue is how to solve the worries of corporate rental IT equipment.
"I mainly care about price and information security issues." Bai Lang said that on the one hand, the platform will be worried that the platform will provide value -added services charges. On the other hand, the computers he leased will automatically modify the password every 2-3 months. "The platform will also remind me to charge the computer on time. I am worried that these leasing merchants will control the computer background. "
Bai Lang's worry is just a microcosm. It is inevitable that people's concerns about information security on the leasing equipment also hindered the development of China's IT equipment rental market to a certain extent.
In fact, although the scale of China's IT equipment leasing market is growing year by year, the market penetration rate is still much lower than that of Western countries.
has analyzed that the gap between China's commercial market and the European and American markets has been 8-10 years in the past 30 years. It is estimated that by 2027, the penetration rate of China's PC leasing business will increase to 35.2%, and the current penetration rate in the United States is 58.7%.
"This is indeed related to the Chinese thinking habits," "If any company wants to rent an office computer, its executive team must have 'returnees'."
However, in the context of global economic adjustment, the IT equipment leasing industry has also ushered in a good moment.
"This year's epidemic has brought a positive impact on the industry," said Hu Yixiong. "The overall environment is not good, and the enterprise attaches more importance to cash flow. Screen. "If you want to replace the new computer, 100 people will need 500,000 cash, and the lease may only need 20,000 yuan.
"When the company is rich, it is also the first choice to rent a computer, which is the real 'golden age' in the IT equipment leasing industry.
and returned to the industry itself, Practitioners may also need to continue to improve in terms of supply and services, cost reduction and efficiency, so as to truly usher in the vigorous development of the IT equipment leasing industry.