wholesale jewelry phoenix See Weizhi from the Ou Shang Z6 insight into the young Z generation crowd

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It, if you observe a little about life, it is not difficult to find that the new consumer revolution set off by generations (1995-2000) has come.

It from Internet celebrity catering, attractions, to trendy clothing, animation games and other fields can be attracted countless gold. Some data show that China Z has supported a 4 trillion yuan consumer market.

The automotive field is no exception. As the Z generation has entered the workplace, and has independent economic capabilities, buying a car as a major event is gradually on the agenda. Therefore, this big cake made by generations has been held on the dining table of the car company.

"Smart" is the key to leverage the consumption of generations

Is all know that the car consumer market has always been closely related to the population structure and economic development form. According to the report of the E -Car Research Institute, generations Z have currently exceeded 260 million people, accounting for 18.5%of China's total population.

The generations of generations are more individual and more picky than post -90s and post -80s, and labels are more vivid. The young people are not worried about eating and drinking when they are born, and they are the "original people" of the Internet. They have a college degree per capita. After graduation, they are keen to push first and second -tier cities.

. They are willing to spend thousands of dollars to indulge in game animation, technology products, and also want to spend several times more money to check in online red shops. Don't be happy.

When they buy a car, they naturally pursue technology intelligence, personality quality, and subjective feelings.

This means that the car needs to be stacked from the traditional price, power, space, word of mouth and other selling points to dominate the value experience and technology upgrade. If a car is just a transportation that loads people from point A to point B, it is difficult to gain a foothold in the future of the future of the Z generation.

The "Survey of the Gen Cenage Car Purchasing Car Purchase of Genz in China" released by J.D. POWER Jun Di in 2020 shows that the factors that are more valued when I buy a car from generation to generations are the sense of technology (21.9%) and a strong sense of fashion ( 18.0%), green environmental protection (30.3%), exclusive customization (4.4%).

In the eyes of the Z generation, there is no intelligent and non -car. The sense of technology and digitalization has become a new standard for advanced cars.

but it is not easy for you to buy a smart car from generation to generation in the workplace, because most of the smart cars on the market are concentrated above 150,000, while less than 150,000 yuan below 150,000 yuan The new car is subject to cost, and it is relatively backward in the application of the latest technology configuration, and there are few "intelligence" and "quality".

In the state of vacancy in this market, Changan Auchan launched the Auchan Z6, which focuses on intelligent experience, of which the new generation of Blue Whale NE1.5T fuel version is less than 130,000 yuan (9.99-- 129,900 yuan).

From early June to early July, the Ou Shang Z6 has received a total of over 20,000 orders. With the "car robot" Slogan quickly coming out, it has become a new choice for generation grass planting.

What is a car robot?

The definition of Ou Shang Z6 is a four -wheeled robot that will become a full range of communication and emotional interaction, and it is no longer a cold, mechanical manned tool.

The approach is to give an intelligent and scenario immersion experience:

when you hold heavy objects in your hand At that time, you can say "Z6 open the door" directly outside the car; when you find that the parking space is too narrow and difficult to drive the car, it can be said "Z6 drives out the car";

It when you are outside the car One sentence said "Z6 I want to go home", Ou Shang Z6 will automatically unlock the door, turn on the welcome light, start the engine, set up navigation ...
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It comes from the "Vehicle Voice Interaction" function of Ouanti ONSTYLE5.0. The user holds the key and passed the voice dialogue outside the car to order the European Z6 to achieve 20 kinds of voice instructions. Unlike other cars, it is limited to the car, and routine operations such as car software, air conditioning, and window.

. When you enter the car, the European Z6 can complete the face recognition in 1 second with the processing of the infrared light camera and the speed 8 -core chip. At the same time Frequent music.

During driving, the "four -in -one steering wheel superpatient" pushed by ONSTYLE5.0 can also support "one -click overtaking". Flutes or flash lights, speed up and other actions.

. When you stop getting off the car, the seat can be automatically moved backwards, turn on the automatic parking function, and stop to the corresponding parking space yourself.

Ip, in addition to that, the smart cockpit of Ou Shang Z6 is also equipped with some young people's careless thoughts, such as the fire of the high fire: yyds virtual digital people can support the image and sound of the owners and friends with relatives and friends , Define your own YYDS digital twin image.

. also for the fitness K song: provides a wheatless car KTV singing system 2.0 and Auchan fitness function, you only need to say "I want fitness", the seat will be automatically reached, Xiao Ou will count automatically.

On the Ou Shang Z6, we can see a lot of pioneering functions, such as car voice interaction, one -click overtaking, fitness in the car, and so on. Under the intelligent era of strong people such as Lin, it is a shortcut for the rapid out of the Ou Shang Z6.

In more importantly, Oshan has moved from discovering user needs, to actively creating demand, so that the function of the car is no longer monotonized and homogeneous. This may be the first reason why the Ou Shang Z6 was awarded.

The second dimension of the Ou Shang Z6

of course, intelligent is just icing on the cake. When taking off this layer of flashy coat, it must be a model in the bottom. Face value, power, space, quality and other dimensions are all available.

In at first glance, the Ou Shang Z6 has a strong sense of future science and technology. The official named this design language as "edge · Jingmei" to create a sharp and strong overall image. The setting of "car robot" is easier to grow on the aesthetic point of Gen Z.

On the interior, the Ou Shang Z6 creates a sense of atmosphere and exquisite atmosphere through the thin and thin edge trim material, piano paint air conditioner outlet, all -in -one sports seats, etc. Essence

In addition, the European Z6 also uses mute glass, chassis PVC high -strength anti -stone strike coating, paint surface double coating color paint and other processes to add quality.

For the indispensable vehicle system for generations Z, Ou Shang Z6 did not use exaggerated fish screens and Chaodian screens, but equipped with a 10.3 -inch meter screen, a 12.3 -inch central control screen , 9.2 -inch small European screen to achieve three -screen interconnection.

three screens are duty each, of which the 10.3 -inch meter screen mainly displays driving information. When the vehicle is driving, the driver only needs to focus on the instrument screen, which is convenient and safe.

12.3 inch central control screen as the main interface, which is mainly responsible for entertainment functions such as music, games, 9.2 -inch small European screen can display the virtual information of the small European image, as well as music and navigation information;

Although the entire vehicle system can make people feel a little complicated, the function is clearly distributed, and the menu logic is clear.

is worth mentioning that the European Z6 also provides a three -finger flying screen function. On the screen.

It simple operation can realize the switch between information between different screens.

The strength of the power performance cannot be dropped. The European Z6 provides blue whale IDD hybrid system, blue whale new generation 2.0T Aisin 8AT, blue whale new generation NE1.5T blue whale 7DCT three sets of power systems are available.

A blue whale IDD hybrid system consists of four parts: blue whale NE1.5T hybrid engine, blue whale three -clutch transmission, large -capacity PHEV battery, IDD smart control system 110kW, peak torque 330n · m.

In long -term tests, the Odi Z6 IDD full oil was full of 1369km, and the average fuel consumption was 3.8L/100km. In today's high oil prices, this hybrid system seems to be a money -saving tool.

The maximum power of the new generation of blue whale 2.0T Aixin 8AT power assembly is 171kW, the maximum torque is 390N · m, and the actual measured 0-100km/h acceleration time is 6 seconds, which can meet the Z generation of the Z generation, which can meet the Z generation of the Z generation, which can meet the Z generation of the Z generation, which can meet the Z generation of the Z generation, which can meet the Z generation of the Z generation, which can meet the Z generation of the Z generation. The needs of fierce driving.

. As for the new generation of Blue Whale NE1.5T Blue Whale 7DCT, everyone is no stranger. It has been carried on a variety of best -selling models in Changan and reliability is verified.

The three different powers to meet the different needs of young people for low fuel consumption, smoothness, and performance.

While it is the interior or the power level, the European Z6 has the basic literacy of 150,000 SUVs. Coupled with the "car robot" as the starting point, bringing scene -based intelligent experiences, I believe it can attract more of the eyes of generations.

This: Z6 has many intelligent experiences created around users and scenes, full of freshness. It is no longer like the Ou Shang X5 and X7 series to win by cost -effectiveness, but with intelligence as a breakthrough point and through technical value, it attracts a new generation of consumer groups.

After all, compared to cost -effective, Gen Z can remember the five words "car robot".