3 thoughts on “Where is the main place of Taobao's success?”
Ginger
1. "Taobao" consumer culture with Chinese characteristics The consumer behavior of Chinese consumers is deeply influenced by traditional Chinese culture. Compared with strong individualist colors and consumer consumer culture, traditional Chinese consumer culture With traditional collectivism characteristics and savings first consumption tendencies. Chinese consumers usually pay more attention to the opinions of friends, loved ones, and colleagues when searching for product information. At the same time, Chinese consumers will also suppress their own purchase needs because of family needs, and tend to achieve psychological satisfaction through negotiations when purchasing products. Based on China's national conditions, Taobao has formed a consumer culture with its own characteristics. 2, vigorously develop the construction of the network community. T Taobao issued a certain virtual currency to the active people of the online community, and these virtual currencies can be used for the purchase of the community advertising layout. The enthusiasm of users has increased the communication and connection between the buyers and sellers, and also attracted a lot of potential consumers. The Taobao community as a online virtual community can give members a certain sense of belonging and identity. At the same time, many problems in the transactions are also encouraged to solve in the community, thereby reducing the pressure of website customer service. 3. Her user -friendly service during the transaction The user -friendly service during the transaction. Online volunteer services, shops of shops reminded, humanized store management interfaces, comprehensive customer service centers, Taobao online university and regular online training classrooms, etc., which reflect Taobao's humanistic care everywhere. In the early days of the development of Chinese C2C e -commerce, the most important thing is to cultivate this market and cultivate the market without the meaning of blindly expanding the market, but also to cultivate mature users. For buyers, what needs to be done is to eliminate the uncertainty of their online shopping and the sense of distrust of transactions. For sellers, the enthusiasm of their entrepreneurship needs to be truly transformed into valuable resources of the platform. Imagine that for an ordinary netizen who has never been in contact with online shopping, from registration certification to payment logistics or even starting online stores, which link is a new experience, and the difficulties encountered in each link will become The reason they finally gave up. Taobao's humanized and intimate services play an important role in the cultivation of users. 4. Pay attention to social influence and establish an integrity image. ocated on social influence and establish an integrity image. In the early days of Taobao, there was no absolute advantage in development, and when it was not profitable, it began to encourage sellers to use a small part of the profit as charity donations, and to give some special signs of this seller to distinguish. The traditional culture of the Chinese people pays attention to affection. These sellers and even the entire Taobao platform will give consumers a positive influence. In addition, Taobao also relied on its own advantages and specialties to launch the magic bean baby project, which aims to fund the poor mothers to achieve online entrepreneurship. Through media propaganda, Taobao has established a corporate image close to life and has a sense of social responsibility, and has won the favor of the public.
First, it is convenient for human shopping needs. Second, the product is full. You can visit all products without running legs. Third, convenient and fast. Fourth, the most important thing is that e -commerce has driven social development too much. This is the power of informatization.
1. "Taobao" consumer culture with Chinese characteristics
The consumer behavior of Chinese consumers is deeply influenced by traditional Chinese culture. Compared with strong individualist colors and consumer consumer culture, traditional Chinese consumer culture With traditional collectivism characteristics and savings first consumption tendencies. Chinese consumers usually pay more attention to the opinions of friends, loved ones, and colleagues when searching for product information. At the same time, Chinese consumers will also suppress their own purchase needs because of family needs, and tend to achieve psychological satisfaction through negotiations when purchasing products. Based on China's national conditions, Taobao has formed a consumer culture with its own characteristics.
2, vigorously develop the construction of the network community.
T Taobao issued a certain virtual currency to the active people of the online community, and these virtual currencies can be used for the purchase of the community advertising layout. The enthusiasm of users has increased the communication and connection between the buyers and sellers, and also attracted a lot of potential consumers. The Taobao community as a online virtual community can give members a certain sense of belonging and identity. At the same time, many problems in the transactions are also encouraged to solve in the community, thereby reducing the pressure of website customer service.
3. Her user -friendly service during the transaction
The user -friendly service during the transaction. Online volunteer services, shops of shops reminded, humanized store management interfaces, comprehensive customer service centers, Taobao online university and regular online training classrooms, etc., which reflect Taobao's humanistic care everywhere. In the early days of the development of Chinese C2C e -commerce, the most important thing is to cultivate this market and cultivate the market without the meaning of blindly expanding the market, but also to cultivate mature users. For buyers, what needs to be done is to eliminate the uncertainty of their online shopping and the sense of distrust of transactions. For sellers, the enthusiasm of their entrepreneurship needs to be truly transformed into valuable resources of the platform. Imagine that for an ordinary netizen who has never been in contact with online shopping, from registration certification to payment logistics or even starting online stores, which link is a new experience, and the difficulties encountered in each link will become The reason they finally gave up. Taobao's humanized and intimate services play an important role in the cultivation of users.
4. Pay attention to social influence and establish an integrity image.
ocated on social influence and establish an integrity image. In the early days of Taobao, there was no absolute advantage in development, and when it was not profitable, it began to encourage sellers to use a small part of the profit as charity donations, and to give some special signs of this seller to distinguish. The traditional culture of the Chinese people pays attention to affection. These sellers and even the entire Taobao platform will give consumers a positive influence. In addition, Taobao also relied on its own advantages and specialties to launch the magic bean baby project, which aims to fund the poor mothers to achieve online entrepreneurship. Through media propaganda, Taobao has established a corporate image close to life and has a sense of social responsibility, and has won the favor of the public.
First, it is convenient for human shopping needs. Second, the product is full. You can visit all products without running legs. Third, convenient and fast. Fourth, the most important thing is that e -commerce has driven social development too much. This is the power of informatization.
There is no triangular debt, with a wide coverage