2 thoughts on “What are the direct sales industries in my country?”
Clifford
After China's rectification of direct sales in 1998, only ten companies obtained direct sales licenses, but even these ten companies are not in the complete direct sales business model, but have adopted the "store direct selling staff" model. In the current direct selling industry, direct selling companies include: Amway, Tien, Avon, Mary Kay, Southern Lee Kumji, Sunrider, Nu Shin, Perfect, Jiuji, and New Epolidament era. Among these ten companies, we will analyze its direct sales and brand strategies to make a reference for other Chinese companies that are about to enter the direct selling industry. 1. Amway (Amway) in 1959 in a small town in Michelon in the United States, Yada City, was co -founded by Jie Wenluo and Richard Divis. In 1992, he entered the Chinese market and invested 100 million US dollars in Guangzhou to establish a production base. At present, the company's products have developed into more than 450 series, covering nutritional health products: Nutrilite, beauty cosmetics: Yazi, personal care products, home care products, and home durable products. There are more than 6,000 employees around the world and 3.3 million in marketers. Amway uses a multi -brand strategy in terms of brand strategy. According to the different fields involved in its products, there are different brands in different fields, such as: Nutrition and health products are Nutrilite, beauty cosmetics and elegant cosmetics. Multi -brand strategy also means that companies need more energy and costs to manage and plan. From the perspective of expenses, it is a big problem. But Amway's multi -brand strategy has been established at the beginning of the company. Multi -brand strategy has three main benefits for Amway: one is that there is a clear market segment to facilitate product promotion and sales; the other is to reflect Amway's strength, to a certain extent, it is a modern enterprise that attaches importance to scientific research. The third is to adjust the formula for different regional markets. Multi -brand strategy has made Amway great success in different regional markets. For example, Amway Nutrite, in the Chinese market, through government public relations and signed two world diving champions in Fu Mingxia and Tian Liang to join forces with the Chinese Olympic Legion, and then change the tradition of not advertising. It accounts for 1/6 of the Chinese health food industry. Multi -brand strategies allow Amway to show their hands and feet in different fields. Different sub -brands rely on Amway, a large parent brand, and have achieved great development. But the multi -brand strategy is also dangerous, that is, each sub -brand needs to be successful, otherwise it is likely to hurt the parent brand. At the same time, the more brands, the greater the difficulty of management. If there is no perfect management system and advanced management methods, it is easy to get out of control while gaining rapid growth. 2. By June 2002, Tiens have built nearly 100 directly -affiliated branches in 86 countries around the world. At the same time, the "six network interaction" operating model is implemented to cover the global international logistics network as the platform. The human resources network formed by the personnel is the core, and organically combines the shareholding network of Tiansang International Interconnection, Tiens International Education Network, Tiens International Capital Operation, and Tiansi International Tourism Network. As China's largest direct selling company, Tiens does not seem to move much in brand building. Although we are not very clear about the specific product brand of Tiansi, we are the parent brand of Tiens Group. But almost no one didn't know. From the perspective of consumer emotional migration, because consumers' confidence in Tiens Group also naturally relocated to all products produced by Tiens. 3. Avon was established and in 1886. In 1939, its founder David McConnell re -naming his own company named "AVON" in the hometown of Shakespeare, and has been used to this day. Avon is currently only developing in the beauty and cosmetics industry, and concentrates on professionalism. Instead, it is the biggest and strongest. In 2001, it was rated as "the world's most valuable brand 100" in the United States "Business Week", and it is also the only selected beauty cosmetics brand. From entering the Chinese market in 1990, to now Avon has gone through 14 years, and has also experienced the ups and downs of the Chinese direct sales market. In 1998, "4. Mary Ka) was the first employment salesperson (beauty consultant) business product model approved by official departments such as the Ministry of Foreign Economic and Trade of China, the State Administration for Industry and Commerce and the State Domestic Trade Administration, Professional cosmetics direct sales company. Since 1998, Mary Kay has transformed its sales model from a complete direct sales to "store employment salesman professional" model and opened its Chinese website in June 2003. Expand online business opportunities. Nine product lines and more than 200 products. The products are mainly in the field of skin care products and cosmetics. The product line is divided into different brand series according to the consumer group and specific functions, namely: fantasy, Mary Kai, whitening, Qiaoyan. From the perspective of existing product brands, Mary Kay has taken a multi -brand strategy. In this multi -brand strategy, its corporate brand and product brand have a certain overlap. Conditional restrictions. After the Mary Kay company obtains a certain scale, it is trying to expand its original product brand line to enrich the original product line. 5. Southern Lee Jin. 6. Sunrider Daily necessities Co., Ltd., with the approval of the Ministry of Health, produces "healthy" health food with immunomically regulating function -Perfect aloe vera mineral crystal. This product is also the main product of the perfect company's direct sales. Category brand names and product brand names, all three levels are blended in one, using single brands and single -layer brand strategies. 9, Jiuji 10, new era
After China's rectification of direct sales in 1998, only ten companies obtained direct sales licenses, but even these ten companies are not in the complete direct sales business model, but have adopted the "store direct selling staff" model. In the current direct selling industry, direct selling companies include: Amway, Tien, Avon, Mary Kay, Southern Lee Kumji, Sunrider, Nu Shin, Perfect, Jiuji, and New Epolidament era. Among these ten companies, we will analyze its direct sales and brand strategies to make a reference for other Chinese companies that are about to enter the direct selling industry. 1. Amway (Amway) in 1959 in a small town in Michelon in the United States, Yada City, was co -founded by Jie Wenluo and Richard Divis. In 1992, he entered the Chinese market and invested 100 million US dollars in Guangzhou to establish a production base. At present, the company's products have developed into more than 450 series, covering nutritional health products: Nutrilite, beauty cosmetics: Yazi, personal care products, home care products, and home durable products. There are more than 6,000 employees around the world and 3.3 million in marketers. Amway uses a multi -brand strategy in terms of brand strategy. According to the different fields involved in its products, there are different brands in different fields, such as: Nutrition and health products are Nutrilite, beauty cosmetics and elegant cosmetics. Multi -brand strategy also means that companies need more energy and costs to manage and plan. From the perspective of expenses, it is a big problem. But Amway's multi -brand strategy has been established at the beginning of the company. Multi -brand strategy has three main benefits for Amway: one is that there is a clear market segment to facilitate product promotion and sales; the other is to reflect Amway's strength, to a certain extent, it is a modern enterprise that attaches importance to scientific research. The third is to adjust the formula for different regional markets. Multi -brand strategy has made Amway great success in different regional markets. For example, Amway Nutrite, in the Chinese market, through government public relations and signed two world diving champions in Fu Mingxia and Tian Liang to join forces with the Chinese Olympic Legion, and then change the tradition of not advertising. It accounts for 1/6 of the Chinese health food industry. Multi -brand strategies allow Amway to show their hands and feet in different fields. Different sub -brands rely on Amway, a large parent brand, and have achieved great development. But the multi -brand strategy is also dangerous, that is, each sub -brand needs to be successful, otherwise it is likely to hurt the parent brand. At the same time, the more brands, the greater the difficulty of management. If there is no perfect management system and advanced management methods, it is easy to get out of control while gaining rapid growth. 2. By June 2002, Tiens have built nearly 100 directly -affiliated branches in 86 countries around the world. At the same time, the "six network interaction" operating model is implemented to cover the global international logistics network as the platform. The human resources network formed by the personnel is the core, and organically combines the shareholding network of Tiansang International Interconnection, Tiens International Education Network, Tiens International Capital Operation, and Tiansi International Tourism Network. As China's largest direct selling company, Tiens does not seem to move much in brand building. Although we are not very clear about the specific product brand of Tiansi, we are the parent brand of Tiens Group. But almost no one didn't know. From the perspective of consumer emotional migration, because consumers' confidence in Tiens Group also naturally relocated to all products produced by Tiens. 3. Avon was established and in 1886. In 1939, its founder David McConnell re -naming his own company named "AVON" in the hometown of Shakespeare, and has been used to this day. Avon is currently only developing in the beauty and cosmetics industry, and concentrates on professionalism. Instead, it is the biggest and strongest. In 2001, it was rated as "the world's most valuable brand 100" in the United States "Business Week", and it is also the only selected beauty cosmetics brand. From entering the Chinese market in 1990, to now Avon has gone through 14 years, and has also experienced the ups and downs of the Chinese direct sales market. In 1998, "4. Mary Ka) was the first employment salesperson (beauty consultant) business product model approved by official departments such as the Ministry of Foreign Economic and Trade of China, the State Administration for Industry and Commerce and the State Domestic Trade Administration, Professional cosmetics direct sales company. Since 1998, Mary Kay has transformed its sales model from a complete direct sales to "store employment salesman professional" model and opened its Chinese website in June 2003. Expand online business opportunities. Nine product lines and more than 200 products. The products are mainly in the field of skin care products and cosmetics. The product line is divided into different brand series according to the consumer group and specific functions, namely: fantasy, Mary Kai, whitening, Qiaoyan. From the perspective of existing product brands, Mary Kay has taken a multi -brand strategy. In this multi -brand strategy, its corporate brand and product brand have a certain overlap. Conditional restrictions. After the Mary Kay company obtains a certain scale, it is trying to expand its original product brand line to enrich the original product line. 5. Southern Lee Jin. 6. Sunrider Daily necessities Co., Ltd., with the approval of the Ministry of Health, produces "healthy" health food with immunomically regulating function -Perfect aloe vera mineral crystal. This product is also the main product of the perfect company's direct sales. Category brand names and product brand names, all three levels are blended in one, using single brands and single -layer brand strategies. 9, Jiuji 10, new era
Too much, I can't count it