Summary of the after -sales service of Mujidian Store

Article 1: The most easy to commit the fatal error of the sales staff of the wooden store
1. The speech is unclear and the thinking is unclear.
we must have a step when we show a set of products in front of customers -what we talk about first, what to say, and then what. You have to have a program. Just like my lecture, let's talk about what, then what, and then what, there is a bottom in my heart. When the customer listens to my lecture, I will know that I am guiding him. Sales staff who do not have sales experience are that customers ask where they say, where they think of where they say, and customers listen to them.
2. Customers ask questions and answers, too passive.
we must take the initiative to guide customers so that he can realize what advantages, our characteristics, what ideas, and what needs are customers asking.
3. Too much words, customers are numb.
The sales staff with good states because he is so good that he can't control himself. He is overwhelming, driving the clouds, and a hanging river. The customers can hear the big and the products cannot be sold.
4. There is no consciousness and method of trust.
did not establish a sense of trust and entered consciousness from the beginning. What do we want to get closer before introducing the product? Customer trust.
5. There is no infectious power, which inspires customer interest.
The infectious power is the state, and people with good conditions are very infectious. Even if the customer quarrels with his wife at home the night before, the customer comes to your specialty store. You will feel your infectious power and infect his emotions on him. When he is excited, it is easy to make a decision.
6. Just talk about it, and will not guide customers.
7, just selling, not two -way communication. Two -way communication is like chatting with customers. There are questions and answers, chatting wooden doors, chatting children, chatting with work, chatting with life, and communicating with friends.
8. Too enthusiastic, rushing for success.
9. Talk about the price from the beginning.
I went to Shanghai to give lectures last year, because there is no need to give a lecture on the first day, so I have time to go to the wooden shopping mall to learn about the situation. I went to the specialty store on the third floor and did not see the shopping guide after we went. We just sat down at the door and felt. The bedroom door was very beautiful and felt good. We talked about it, and a sales staff rushed over. The sales staff was very good and red, and rushed over and said, "Hello, sir, this door is 3500 yuan." I said, "This
Is the wooden skin good? "He said:" This is not the wooden skin, but the technology skin. "I said," How is this wooden skin? "He said," We are a shopping guide, how can we know this. "The price is very important, we After a while, let's take a look at this thing or not for you. Many people ask you if this product is not discounted? Play 8.8 % off. If I open a store, I do n’t write a price label, and the customer will leave at first seeing the price. Customers do not think it is expensive, but feel worth it. Do not tell him the price before the customer did not recognize the value of your product. In other words, first improve the customer's psychological expectations so that he thought that the product was valuable and valuable. As a result, it was cheap when the price was reported. For example, he thought the price was 5,000 yuan, and in the end he thought that 3,500 yuan could be bought, and he thought the product was very good.
10. Introduce the product without knowing the idea of ​​customers.
You has a specialty store of 300 square meters and set up dozens of products. Customers come in from the door to see and touch. Sales staff walk over to tell him how this product is. After speaking, 3 minutes passed. Go to the next door, and the salesperson began to talk about materials, prices, combinations, environmental protection, and 3 minutes later. Customers nodded and went to another place. After the study was introduced for 3 minutes, the bedroom was introduced for 3 minutes, and then went to the other other. 3 minutes in a bedroom, go to the living room for 3 minutes. The customer was very patient. He wanted to hear you said that after an hour, the customer said, "I want to buy a low cabinet." So much waste of time, do you ask him what he wants to buy, just introduce it according to his needs.
11. Do not distinguish the true intention of customers.
It some customers, he actually went to your shop to hang out, he didn't want to buy products at all. About 40 of the 100 customers have no intention to buy at all.
12. The art that does not use language expression.
13. Insuble to know enough about similar products.
I do n’t know enough about similar products here. It is not to understand what functions and styles of the product are, and not to know what products are sold and a few discounts, but to understand what methods they use when introducing products. They are emphasizing something. This is what we need to understand.
14. Do not know how to dispel customer doubts.
15. There are no highlights when introducing the product.
The customer decision may be that you may not worry about your product. You may worry that your environmental protection is more expensive. You may feel that your product is not environmentally friendly. First look at what customers are doubting, and then eliminate his concerns.
If some customers are worried that your product is not environmentally friendly, people who will sell will say, "Sir, I know your thoughts, and many customers have the same idea as you. But after using it, you are very relieved. You are talking about it. The tasteful products do not mean that it is not environmentally friendly. For example, after painting on a chopstick, there is a taste. This does not mean that it is not environmentally friendly, let alone wooden doors. If pungent, he must not be environmentally friendly. "Then he continued to tell him," Sir, our products have been sold in the region for eight years. There are tens of millions of people using our products. No one has never been environmentally friendly because of environmental protection The question is complained. "Hearing this, customers will dispel doubts. You say, "Our products are environmentally friendly, we must have no problem with environmental protection." This must not work.
16. Can't understand the chance of transaction and lack transaction skills.
It the process of communicating with you, there are many times, the customer has revealed what he wants to buy, and I don't know how to seize this opportunity. Wait for a while to teach you a practical and effective way.
17. Do not know how to emphasize your advantages.
First of all, let's understand what our advantage is, and then repeatedly emphasize in front of customers. Once I went to buy clothes, a small piece of clothes had to sell more than 100 yuan, and I didn't fight a little discount. But I like its style very much, and I bargain with him. He said, "Sir, we are international brands, imported, not discounted." I said, "Top 10 % off." He said, "Sir, we are an international brand, imported." I said, "Tomon Member price. "He said:" Sir, you are not a member, we are international brands, and imported from the original. "He repeatedly emphasized.
18. Not good at shaping the value of products.
The value of shaping is actually the technique of transaction, so that customers can experience what he wants. What do some upstarts want? (Answer: Respect) It makes people look down on, someone holds him, it is gorgeous. Therefore, when I introduce it, knowing that he has this psychology, you give him this feeling, describe it, make him sound excited, as if he has lived in the feeling he wants, he is willing to put the money Put it out and put it on your table.
19. Do not get used to witnessed by old customers.
If the time of time, I teach the method of witnessing the old customers. This is the most effective and most useful sales technique, but the premise should understand how to use it.
20. entangled in bargaining.
1. Easily concession.
If the customer asked you to give him a condition, for example: "If you give me a 20 % discount, I buy it." Don't give him a concession easily, "If you give you 20 % off you Do you pay for deposit or full money? "If he pays you a deposit or full amount, you apply for him again.
2. Do not know how to let customers see the benefits of "shortcomings".
If you sell fabric sofas, but your company sells leather sofas without fabric sofas. We want to let him see what the fabric sofa has, and then let him see the benefits of the leather sofa.
3. Do not know how to stories of boring language.
has some classic stories behind a great brand. There is a brand LV in the world's top luxury brand. He will not say how good our quality is. He will tell you a story: "Mr. You should know that the Titani hit the mountain in 1912. After a hundred years later, it was salvaged. After the salvage was salvaged, there was a box. There was no water in the box. . "
24. Not good at letting customers see ordinary extraordinary.
: The wooden door industry summary in 2013
The solid wood door species on the market are divided into three categories, one is solid wood composite door, the other is solid wooden door, the other is the original wooden door, and the solid wood composite door is the door is the solid wood door. The middle is a solid wood frame or a solid wood, the surface or the panel or the skin, and then the paint or the skin is made of paint. From the paint species, it is divided into the paint -free door and the paint door. The first layer of PVC membrane is eliminated for paint. As the name suggests, the paint door is used to fix the model with a density board or other materials through high pressure, directly paste and the surface, and then paint on the surface of this model. The solid wood door uses solid wood fingers. After polishing, paint is used for paint. The entire facade is mainly solid wood, and Gu is solid wooden door. The original wooden door refers to the wooden door processed based on the selected natural wood as the raw material. The main characteristic is that the materials of each component of the door fans are the same tree and the inside and outside are the same. Compared with solid wood doors and log doors, solid wood composite doors are relatively low. The core cores of solid wood composite doors are bonded with pine wood, fir or imported filling materials. Crack. Pine wood is sprayed with multiple paint, and the surface paint film is thicker. Although it covers some defects, it loses the core value of pursuing natural pursuit of nature. Most of the solid wood doors are mainly rubber wood. Rubber wood is not easy to crack in the north. During the production process, it is strongly plastic, and the rubber wood has a good sense of solid wood. Abrasion resistance, but there are many sugar in rubber wood.
Main product list of brand categories:
B product comparison table:
solid wood composite door and solid wood door:
PS: from the type of wood species, solid wood composite doors are mainly pine woods. Because Matsuki is relatively common in the market, the price is relatively cheap. In terms of the comparison of wood species, it does not dominate. From the perspective of the price range, the solid wood composite door of the brand is basically from 1800 to 1900. Compared with solid wooden doors, the price is not between 300-500 yuan, and no hardware is given, and the installation cycle and after-sales are almost the same.
PS: From the perspective of wood species, solid wood doors and raw wooden doors are in the door market. From environmental protection and cost -effective, these two types are relatively high, but the price of logs is relatively higher than solid wood. The price is much higher, which is limited to the purchase of the purchase. The types of customers of the wooden door are high -end customers, and the types of solid wooden doors can be both customers who buy real wood composite doors or high -end customers.
The brand comparison of oak -based brands:
PS: Hanchi and Qingdao Yimu are used in Thai oak in terms of wood species, but the price of Yimu in Qingdao is higher than that of Hanyu wooden door. The paint used is the same, and the after -sales is different.
three: China Wooden Door's Top Ten Brands Investment Process and Investment Merchants Summary
Wooden door brand definition
As people's consumption level increases, people pay more and more attention to the importance of brands in life in life Because product fraud is now flooding with waves, such as: "Sanlu milk powder time, toxic capsule time, jelly containing jelly, toxic furniture, high -content formaldehyde wooden doors" and so on. This fake time is endless, so consumers can only believe in the brand. This is mainly because the brand can bring useful value to users, and it is more trustworthy.
The interpretation of Chinese
[Temporary] Wooden door brand
[Pinyin] Mumenpǐnpái
[English translation] Brand Wooden Doors
Fashionable, trendy
-wood door brand rankings
1. TATA wooden door
2. Meixin wooden door
3. Panpan wooden door
4. Mengtian wooden door r r r r r r r r
5. Lan Di Simi Gate
6. Huahemu Gate
7, crown beef wooden door
8, Obulite wooden door n 9, Shangpin nature
10,,, Spring Wooden Door
mart brand investment process
. TATA wooden door investment franchise process
1. Consultation of franchise headquarters;
2. Applicants do understand and understand the relevant relatedness related After the operation method, determine the application to join;
. Qualification review: The headquarters will respond to you based on the comprehensive evaluation of your area and business ability; To discuss the details of the cooperation and officially signed the "Franchise Franchise Contract", the franchisee pays the franchise money and other expenses, the headquarters provides relevant operating manuals and trademarks, brand authorization letters, etc.;
5. The headquarters will be based on the specific situation of the franchise stores. Provide proposals for promotional activities for pre -opening publicity and opening period, and assist franchise stores to implement specific implementation;
6. After the opening of the franchise store, the headquarters will provide further operation guidance and implement various advertising and promotion activities from time to time.
The second beauty wooden door franchise process
1. Reading company profile
. Reading investment guidelines;
. Understand the franchise channel;
. Fill in or download online or download online Application form;
5. The person in charge of the contact area;
6. The company's review of the applicant's information;
7. Contact the applicant to talk;
Process
. The project inspection and demonstration and filling in the franchise application
2. Telephone fax consultation
3. Regional manager review inspection
4. Signing a franchise contract
5 5 2. Pay a certain amount of margin
6. Store layout design
7. The training of staff before post
8. Confirmation of store design and submit payment
9, store decoration and sample samples Display
10. The layout of the Panpan specialty store
11. Specialty store officially opened
Fourth Dream Tiansumen Joining Process
. Franchise process
Customers who open the wooden door "can consult the" Zhejiang Meinuo Industry and Trade Co., Ltd. "salesman through franchise calls or emails or business QQ.
. Fill in the application form for franchise
Profting the previous telephone communication, the company's business staff will pass the application form to the franchisee (you can copy and print on the company's website). The franchisees are favored to the company with the required attachments and their own copy as required as required.
. Market research
Ben according to the franchise application information filled in the franchisee, the company will follow the maturity, competition status, consumption status, location location of the local market, and Research and review of funds and other situations.
. Signing a franchise contract
The company conducts review according to the market research report. After the review is approved, the two parties agreed to invite franchisees to the company to formally sign (open the wooden door agency contract).
5. Franchise fee, margin
The use fee (franchise fee) to the company, which is a one -time; pay the deposit, you can repay it after the operation, please contact the salesperson directly.
6. After the issuance of franchise licenses
After signing a contract with the franchisee, I will award the franchisee's authorized letter, authorized sign, the top ten outstanding companies in China Wooden Door, and the top ten outstanding brands of China Wooden Gate to prove franchise The business has the right to use the "opening wooden door" trademark.
7. Formulate franchise store preparation plans
1. Apply for the business license (franchisee to handle local business licenses).
2. Personnel recruitment training (understanding the opening of wooden doors and understanding of wooden doors,).
3. Party A design store decoration plan, planning the image publicity, product cloth field.
, official business
The fifth Lanti Simumen franchise process
1. Franchise consultation
2. Appointment inspection
. Understanding negotiation
4. 4. Signing confirmation
5. Receive relevant documents
6. Receive gifts, delivery products
7, employee training
8, store decoration
9, opening preparation
10. Confirm the delivery of the goods headquarters
12. Opening promotion
13. Formal business
14. Service follow -up
Preliminary exposure to understanding
2. Fill in the franchisee application form
3. The franchisee visits the model shop
. 6. Sign a formal franchise contract
7. Pay the franchise deposit
8. Determine site selection, shop, design and decoration;
9, selection, confirmation order preparation
10, shop owner , Store staff system training
11, decoration and goods are all in place
12. The store is grandly opened to welcome the industry
13. On -site support and regular guidance
n1. After the applicant does understand and understand the relevant business methods, determine the application to join;
2. Submit the application form for franchise, qualification review: The headquarters will make it to you based on the comprehensive evaluation of your area and business capabilities to make it to you to make you. Answer, ask for invitations, visit and inspect our company, and discuss franchise issues;
. After passing the qualification review, the two parties conduct in -depth discussions to determine the details of the cooperation and formally signed the "Frank Filter Contract" to pay the franchise margin to the franchisee. And custom sample costs.
4. The headquarters will conduct systematic training of the store manager and clerk to ensure that franchise stores enter the operation quickly.
5. The headquarters will provide proposals for promotional activities for the pre -opening publicity and opening period in accordance with the specific situation of the franchise store, and assist franchise stores to implement it.
6. After the franchise store is opened, the headquarters further provides operational guidance, and various advertisements, promotion activities, new product launch conferences, and exhibition meetings are implemented regularly and from time to time. Product and provide promotional guidance.
The eighth Eu Baite wooden door franchise process
1. Preliminary consultation (telephone, E-mail)
. Reaching preliminary cooperation intentions --- visit, inspect factories, image shops
3. Discuss specific cooperation matters-understand the conditions of franchise and various sales policies
4. Signing a franchise cooperation contract
5. Recruiting sales team and sending headquarters training
6, determine VI, storefront surface surface Decoration
7. Preparation of various matters
8. Opening
The ninth Shangpin's original color franchise process
Application for joining by phone;
2. Fill in the application form to join the company to review the company for review;
3. The franchisee determines the store address and the company conducts field inspection;
. Join The business submitted a local market report to the company for approval;
5. Signed a formal franchise contract after approval by the company;
6. The company provides franchisees with required documents, store image design, professional distribution of goods Plan;
7. Franchisees do the preparations for planning, training, ordering, and publicity;
8. After all preparations are ready, formally open.