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Sony is one of the leaders in the world's civil/professional audiovisual products, game products, communication products and information technology. Its achievements in music, film and television, computer entertainment and online business have also made it the world's leading personal broadband entertainment company. The company's consolidated sales in the fiscal year ended on March 31, 2006 reached $ 63.9 billion.

In the 60 years of the company's development, as a global enterprise with a high sense of responsibility, Sony has been committed to bringing excellent products and services to people around the world, as well as a new lifestyle. The company's most fundamental business philosophy is to help people realize the dream of enjoying a higher quality entertainment life through Sony's innovative technology and excellent products. At present, Sony has established molecular companies and factories in more than 120 countries and regions around the world; 70%of the Group's sales come from other markets outside Japan; more than 70%of the world's employees are non -Japanese employees; hundreds of millions of Sony users All around the world.

The operating strategy of "globalization strategy, localization operation" as the goal, Sony's markets around the world are committed to the integration and development of localization and globalization. Sony (China) Co., Ltd. was established in Beijing in October 1996. It is a wholly -owned subsidiary of Sony Group's unified management and coordination of Sony's business activities in China. It aims to engage in investment in China's domestic electronic information industry. Service contact and macro management and extensive business support for Sony's affiliated enterprises in China have promoted the continuous development of Sony's business in the Chinese market.

Sony Group made a commitment: the Chinese market with high -speed development is the top priority of future development and the growth engine of Sony's global business development. As of fiscal 2005, Sony's total investment in China exceeded $ 1 billion, and the number of employees reached about 25,000. Sony (China) Co., Ltd. will make full use of the advantages of the group headquarters to build a comprehensive operating platform that integrates product planning, design, research and development, production, sales and services that is suitable for local development in China to bring Chinese consumers Let's have more products and services with high value.

While developing various businesses in China, adhering to the corporate development concept of contributing to society with technology, Sony also actively devoted himself to various social public welfare activities and invested in education, culture, art, environmental protection and other fields. A lot of energy and funds support China's social public welfare undertakings with practical actions. In the annual "2006 China Charity Rankings", Sony (China) Co., Ltd. won the most generous multinational company this year with the outstanding performance of public welfare.

"rooting in China and long -term development" is the purpose of Sony's long -term commitment to China and its business expansion in China. Hope to make its long -term contribution to the development of Chinese society and economy.

sony development history

The dream of the technician

The CBS Sony in the record industry, cultivating Japan's largest large music company in Japan , Push Colombian Film Company's performance to the first place in the United States. The hardware company "SONY", the most aware of software, is a "technology -based company".

Sheng Tian Zhaofu, when talking about Sony's development history, the chairman of Sony revealed this feature: "This is a series of stories to realize Mr. Jing Shen's dream."
r Mr. Jing Shenda, founder of NSONY, has been a famous scientist and inventor since the Pacific War. Morida and Ini met at the Naval Technology Institute in the Naval Technology Institute. After Morida Merchant Columbia Film Company, I made the following remarks at the press conference: ‘Sony, founded by the technician, is based on the software industry. Without software hardware, it cannot be a real major cause. "

In order to expand the hardware business, the software business is absolutely necessary. This is exactly the conclusion of SONY for many years. Sony, which invests huge amounts of investment and mergers, is the company that knows the software industry the most. Even after SONY invested a large amount and after the purchase of Columbia Film Company, there was absolutely no concept of hardware -based and software. After the company, it caused a strong response in the United States. On the headline news of News Week, the goddess of Liberty was replaced with a kimono. The title was "Japan purchased the soul of the United States", which caused considerable criticism in the United States (because of the movies made by Columbia . The head of the film uses the statue of Liberty). In addition to the positive counterattack of Morida, Shengtian said in an interview in Japan that it is very disappointed with the United States. The reason for the commotion is that some people in Japan and the United States have also suggested why no one criticized the MGM/UA (MGM) and the 20th century FOXS (Fox). This is simply racial discrimination.
but Shengtian did not put forward the conclusion of disappointment in the United States because of this. Son Tian mentioned in the conversation: "When I was talking in the United States, I mentioned why when the CA was sold to the French, no one said anything, and no one said anything. This is a fundamental problem in the United States. When I was childhood, I liked electrical, and I was crazy about the radio. RCA is the representative of the US high -tech industry. After the war, the Japanese electronics industry all asked RCA to buy patent rights. Therefore, for me from a technician, RCA is the source of the soul of the United States. Qiqi purchased the RCA Institute and RCA, and later sold it to French companies. This is an incredible thing for the American industry. The American media should pay more attention to this fact, reviewing why the United States lost RCA ... "When RCA was sold at all, SONY mergers and acquisitions of film companies, that is the soul of the United States. Where the feet. The attention of the media represents the concern of the American public. Americans have transferred their focus to the software business, do not create things, nor do they sell things. This is also the decisive reason for the continuous deficit of the United States. When it comes to the surface of the fundamental problem of the US economy, it cannot cut into the real theme.

RCA sells it, and the US citizens have no sense of crisis. What does it symbolize? Sony has adhered to the "technical thought" since the war, creating a road that symbolizes the "technology of technology", and also superficial software positioning. There is also an inseparable relationship with Sony history.

In departure from the ruins

. Like the acquisition of Columbia film companies, Sony has been standing in the leading position of the times. Or other companies cannot create a path of their own, and do what others do not do. "At this time, SONY has determined the development of the communication industry to Tokyo. Opening the history book recorded Sony, you can find an article mentioned" Tokyo Communication Industry ". This name is actually the predecessor of Sony.

In 1945 (Showa 20 years), the founder Inno and seven staff members of the pre -war operation company Tokyo Branch were jointly funded. The "Tokyo Institute of Communications" (later changed to Tokyo Communications Industry). When founded, the company's property was just the money in the deep pocket of well.

Times, so they first tried to make products related to diet, such as rice cookers, baked noodle machines, etc., but they could not succeed in making everything. Finally, the first product was finally appeared: electrical seat cushion. A product that wraps the wire between the two pieces of fabrics sells quite well in a small shop. For the "Dongtong Research" just set up "Dongtong Research", it is a very precious cash income. It is the "short -wave trust antenna" that is more related to the current SONY. This is easy to install on the normal adjustment radio, and the equipment used to receive short -wave signals is very good. N
The "green pencil" column of Asahi Shimbun introduced the history of the struggle on October 6, 1945. After Shengtian returned to the countryside, someone just asked him if he was willing to be a lecturer at the University of Tokyo. After the Asahi Shimbun column, Morita met in Tokyo with the opportunity to work in Tokyo to meet with Inno again.

The company of Jing Shen was very difficult to operate in the Dongtong Research era. Help work. The following year (1946) The "Tokyo Communications Institute" was reorganized into 190,000 yen in capital. · The position of Yuantian Mountain has set up a head office and factory. Shengtian resigned from the work of the lecturer and concentrated on the company's work. The original point of the NSONY leap

Shortly after starting a business, it supports the accessories used by the Tokyo Institute of Communication Industry Co., Ltd.) to manufacture the accessories used by repairing radio. However, what lingers in the deep mind is the product that creates its own brand.

Sony's product was the radio at that time. Of course, the company also caused widespread discussion whether to step into the ranks of making radio. However, Jing Shen is very opposed. The main reason is that the manufacturer of the post -war radio has just recovered from the sequelae of the war, so Jing Shen is optimistic about Wire Recorder (steel wire magnetic recorder). However, the manufacturer of making Wire at the time was not interested in Jing Shen's plan. But this result is better. Jing Shen saw the U.S. military on the NHK in Japan and used the recording of the recorder, so he also began to develop the production of recording machines. According to Wire Recorder's development experience, Jing Shen completed the test work in just a few days.

This is more troublesome, but it has been successfully completed after the test. In 1950 after the development of the development of the G -type, the first recorder of Japan, known as the G -type, was finally commercialized and began to be listed and sold. Although the production technology is very good, it is not sold well; good products are not equal to best -selling products, and it is the first time that Jing Shen has learned. In the era of just graduated from university and the salary of employees is less than 10,000 yen, it is sold at a price of 170,000 yen, which is of course too high.

The first purchased G -type recorder was the court, and it was still a one -time order. This was a wild order. It was willing to be the shortage of shortcomings at that time. Because of this incident, Morita and Ido learned about the importance of market demand. Later, G -shaped G -shaped slowly created a sales network centered on public organs and schools. The recorder gradually smaller lightweight, from H -shaped to P type, and then developed to the M -type recorder. At this time, the G -type recorder also obtained the basic patent right of the exchange of partial pressure. Dongtong Engineering began to monopolize the domestic market and obtained a large number of entrepreneurs' profits.

The recognition of semiconductors

Rador is to receive radio waves. According to the radio waves, the signal has increased, so that people can hear the sound machine. At that time, the increased equipment must be used in the vacuum tube; the younger generation may have not seen the vacuum pipe, and the appearance of the vacuum tube looks like a light bulb. Therefore, home appliances using vacuum tube are relatively large. In 1947, a PhD in Bell Institute in the United States invented a miraculous electronic component. Although the volume is a solid at the tip of the toothpick, it has the same function as the vacuum tube. This is semiconductor. Ido and Hirota have noticed that this technology will definitely win the Nobel Prize in the future. Therefore, in 1952, the first arrival in the United States, knowing that the background (We) of the Bell Institute (We) will soon allow other manufacturers to have the right to use the patent use of semi -guide. At that time, the "Dongtong workers" with 120 employees, one -third of them were excellent technicians. It was the most suitable choice to gather their power to complete the work of semiconductor productization. Therefore, Jing Shen determined that he must obtain the right to use semiconductors.

In 1952 in the next year, Morida (now President SONY) went to the United States to sign a contract with WE. Shengtian mentioned his first mood to New York in his book "Made in Japan": "When I first visited the United States, I was shocked by the United States. It is so broad and so diverse. It is impossible to sell the company's products in this country. My only feeling is to be overdone by the United States. " The future of workers is completely unclear; even WE is just using semiconductors on hearing aids. However, Jing Shen and Shengtian have decided to use semiconductors in the radio. The radio manufactured by a small vacuum pipe before the RCA can only be diminished for four hours, and it is also expensive battery, accounting for most of the radio space. If you use semiconductors, you can solve the problem of electricity and battery size. Production will be an epoch -making product. Inoue and Shengtian have thought that if you can create a carried radio, you can definitely create a new market. After the contract signed the contract, I went to Europe to travel. Shengtian later mentioned that Europe had just revived from the war at the time, so she felt very sad. One day when I was iced in a restaurant in Germany, Morida saw that it was a Japanese umbrella decoration. The waiter said with a little patted look, this is what your country is done. It can be seen that people all over the world only end in this understanding of Japanese products. What brings Morida Dream is the Philips Factory. The Netherlands is an agricultural country. In the corner of such a city, Dr. Philips completed his ideals and built a worldwide modern enterprise. Shengtian thought: "We should also be okay."

The smallest radio in the world

The result of a technical person who worked hard to sleep and worked hard, and invested a lot of research and development costs on semiconductors. The main bank at the time, Mitsui Bank, was startled. Unfortunately, the world's first company to develop semiconductor radios is not SONY, but by the United States Regemce in 1954. The next year Sony completed the first semiconductor radio TR -52 in Japan. After collecting the performance of all parties, only 40 % of the US companies and 50 % of SONY, obviously Sony's victory. Moreover, the semiconductor of American companies is external, and SONY is made by itself, making technicians more confident.

sony's origin

sony set up a European Corporation in the UK, it was a later thing. Shengda, who was awarded the honorary gold award of the Wangli Academy of Art, made the following speech at the awards ceremony: "Sony has been creating new things." After listening to the attendee, he felt that this sentence was full of mystery, maybe some of them laughed, and some of them laughed. I think Sony is a typical example of successful use of Europeans' inventions. After watching the audience slowly, Sugo's vision continued: "The so -called new Lexi, the name" Sony 'is also a new English as' Walkman'. "This statement comes out, even in a seriousness of a seriousness The solemn, full of British gentlemen, also caused a sudden laughter. In such a speech content, members have proposed to issue "Honorary Certificate of Advanced English" to Hirota. It can be seen that the British are a very humorous nation.

SONY's first product is the first TR -52 radio developed by Japan's use of semiconductors, but the company name is not known as Sugo's speech in the UK. When TR 1 52 was exported to the United States, the name of Tort-Suko (pronunciation of ト-ッ-コ コ コ コ コ 在) may be that Americans do not like rigorous pronunciation, so consider changing the name of the brand. This is like the abbreviation of TKK and the East River Metro. The abbreviations of NHK and CBS are the same as the TV station, which is easy to leave an impression in the minds of the public. At that time, Dongtong worked for the name of the self -developed recording of the recorder tape was Soni -TAPE. The Sonici of English is the plural of SONUS of Latin in the source. It was changed to four words, so SONY, who is currently famous all over the world, was born. The new semiconductor radio "TR-52" also starts with this new name. At that time, there were even office workers specially scheduled to be a big pocket shirt in order to put semiconductor radios, which was popular all over the country for a while. In 1958, the company was officially renamed the "SONY Co., Ltd.", and the stock was also listed on the Tokyo Stock Exchange.

The attachment to the brand

TR-52, which was carved with the name "SONY" name for the first time, went to the United States for $ 29,95 The price runs all retail stores, but it can't be sold. At this time, there was a "BURORBA Company" booking 100,000, but it was rejected by Hirota. The main reason is that the company's conditions must be sold in the United States with Sony's trademarks. At that time, Burorba was a minority of watch manufacturers in the United States, but Sonada was unwilling to become a satellite factory. The company's employees told Shengtian, "The company has a history of more than fifty years and is a traditional company." It will definitely become famous. " The only person who knows Burorba is interested in the watch. Ironically, the Burorba watch of the 1950s is indeed very valuable because such watches can be included in antiques. In contrast, Sony has now become a world -renowned brand. "I don't feel a pity to refuse such orders at all. On the contrary, I have confidence in my brand." At that time, 100,000 orders were like a dream, and Sheng Tian refused. Therefore, it is easy to understand that Morita is discovered that a chocolate manufacturer uses Sony name to launch a product to propose a complaint. "Trademarks are the life of an enterprise. Even if it is eliminated, it is necessary to protect it. I usually think so. Trademarks and company names must be responsible to ensure product quality. Therefore It is also a kind of theft. We must not forgive such thieves. "

The end of the age

sony advocates" technology "as a symbol of the product. In order to protect this trademark, Sheng Tian insists that he must sell it by itself, so he must set up a sales company in the United States. Therefore, the United States SONY (SONAM) was born in 1960. At the same time, SONY also reorganized the Swiss Geneva Office and set up a European Local Sales Corporation (SOSA). After the TR-55 and TR-63 in 1957 in 1955, Sony semiconductor radio became a worldwide best-selling vendor. Faced with orders from bee, and customers who can't wait, SONY does not need to consider costs at all, and send it directly to the United States with air transport. In this way, SONY ended his childhood in the eleventh year of entrepreneurship, and also laid the foundation of the "Japan · Miracle Revival" flag bearer.

The new instructor

In 1980, the Beta system of the tape also entered the stage of being eliminated, thus shadowing Sony mythology. Then Shengtian received a bad news from the sudden death of President Iwa. The downturn of AV has enabled Sony's inventory to accumulate like mountains. This is the first time since starting a business, it must be difficult to balance the revenue and expenditure.

The as the president during this period is Datongfu. President Da He was specially promoted at the time and took office in 1982, just over 50. Born on January 29, 1930, Datongfu, Monacha, Shizuoka Prefecture, is a wealthy wood trader in the family, and it is a character who has a special experience and has a special experience. Although the reason for the failure of BETA is unable -one fine, the biggest reason is that the software policy fails. (Refers to the dispute between Sony's Beta and Panasonic's VHS as the recording of the two parties, Sony ended with failure.) During the rapid increase of the viewing tape, Beta software almost grew. Therefore, the development of VICTOR company that develops VHS also participates in producing movies, virginity and other works by itself, and in its own CIC VICTOR, Back in Music, etc., the Victor industry has the ability to make movies; with this kind of ability Only to develop a variety of possibilities.

CBS can provide a few software. After President Sato's President of the technical person's death, President Shengtian promoted President Da He. The main thing is because Dahe is the operator who knows the software most, and has considerable expectations for the president of Dahe.

Sony's first attempt to set up CBS Sony, which is the idea proposed by Dahe. While foreign -funded liberalization in 1967, the largest CBS record company in the United States was looking for partners who had the ability to open a subsidiary in Japan. When CBS proposed this concept to Columbia, Japan, it had not yet concluded that it had actually had actual results in the audio department. Sony, which was interested in software, was a great thing for Sony. If you have a record department, you can directly enhance the company's impression of the audio strength in the world. Therefore, since the negotiations began in October 1967, they soon signed the relevant peace treaty of the merger company in December. CBS Sony was formally established in 1968, and the person in charge of Dahe was the substantial person in charge.

The success of the layman through business law

The huge enterprise is a backer, CBS Sony is guarded by the record industry and the official supervision of supervision. According to the Japanese administrative guidance decree, SONY must not increase the company's personnel, such as recorders, artists, etc. Daga has unprecedentedly unprecedentedly involved in talent to recruit troops to buy horses with no academic qualifications, age, and gender. A total of 7,000 people signed up. Among them, 80 candidates admitted were not so -called "industry personnel". The CBS Sony composed of this foreigner opened the revolutionary era to the ancient record industry in a rational way.

Then it won the support of the big star, and set up the SD department SONY, established a unique recruitment system, and gave birth to many artists. Cultivating artists from scratch has generated a high -yielding system for CBS Sony.

sony will cancel the acupuncture acupuncture

The first manufacturer "Nagaoka" to provide 80 % of the Japanese industry. I believe that people who have a little knowledge of the record should be familiar with it. However, in August 1990, the dissolution of Nagaoka was also the termination symbol of EP and LP records. Sony cooperated with the Dutch Philips to develop CD, which is the eighth year of SONY. The CD voices were listed in October 1882. On this five days, Dahe flew to Greece with the newly completed CD, and met with the record company around the world. However, the reaction of the record industry at the time, including the US CBS record company, was very cold. For LP record companies with mature markets, CD did not attract great attention. The industry's view is that there will be no record shops on the market, and they will be willing to sell records and CD voices at the same time. Everyone knows that the CD is quite good than the record, and the volume is good. The sound is read on the CD in optical, so there is no need to contact, so the use period can be said to be close to semi -permanent.

. Although the advantages of CD are many, the record operator is not quite willing to cooperate to protect the existing record market, so it is still not noticeable. In other words, at this stage, the software must be provided by the software to provide the fuse of the CD voices. At this time, the CBS Sony is exerting power. It has grown into a popular CBS, which has played a powerful effect. In terms of hardware, the world's first CD machine "DiskMand -50" in 1984 was listed. After Sony's strong software strategic offensive market, the degree of best -selling CD was like a volcanic eruption. After starting to ignite in Japan, the popularity of CDs also slowly penetrated into the world. Finally, the CD still expels traditional records outside the market. Later, if it wasn't for CBS, CD could not be popular at all. So Sony realized the importance of software again. After the defeat of the beta system and the victory of CD, Sony finally gradually valued the software.

It 1987 CBS SONY acquired the parent company, the United States CBS, with a total amount of US $ 2. billion (at the time of the exchange rate of about 270 billion yen). Although some people criticized the purchase price at that time, after CBS entered the Sony Group, the second year created a turnover of the buying price or above, and had quite high benefits. SONY, who has successfully acquired companies, began to notice the currency field of the video, and came to the United States SONY to investigate the American film company.

new york jewelry findings wholesale Sony is one of the pioneers in the world's civilian/professional video and audio products, game products, communication products and information technology. Its achievements in music, film and television, computer entertainment and online business make it a world -leading personal broadband entertainment company. In 2004, Sony's fifth session of Harris surveyed the "Best Brand" selection list, and at the same time, it topped the "Asia’ s Top 1000 Brands Poll) list.

I. As the headquarters of Sony in China, Sony's wholly-owned subsidiary in China, Sony (China) Co., Ltd., was established in Beijing in October 1996. It is engaged in investment in the electronic information industry, product market promotion, customer after -sales service contact, and conducts macro management and extensive business support for Sony's affiliated enterprises to promote the continuous development of SONY in the Chinese market business.

The security monitoring business of Sony Corporation has entered the Chinese market since entering the Chinese market, and the number, simulation and other security surveillance system solutions provided by users of the majority of industries have now been widely used in government agencies, industrial and mining, including government agencies, industrial and mining Enterprises, medical and education and other industries. In order to meet the rapid development of the Chinese market, IP networks, communications technology and AV technology are constantly integrated, and realize the comprehensive localization of systems, products and operations, Sony's establishment in China aims to integrate Sony's production, design and design and design and design and design and design in China ’s professional system business in China. The "Sony China Professional System Group" of manufacturing, market sales, and after -sales service officially started operations on October 1, 2004. Sony is committed to continuously introducing its rich experience in the global security market in China, making corresponding production and market strategic adjustments to launch an increasingly advanced and complete monitoring system solution, and by promoting a series of localized production and supply Strategies to further strengthen its image and status in China's security surveillance solution market. By strengthening the cooperation with partners and complement each other's advantages, to establish a extensive platform to extend the business area of ​​Sony and its partners. In 2005, SONY security monitoring system business will adhere to SONY's consistent operating strategy of China, strengthen China's localized production efforts, so that SONY can understand the development trend of the Chinese market in a timely manner and respond quickly to changes. For SONY’s Partners and agents provide stronger support, enhance customer service satisfaction, and finally enhance the comprehensive competitiveness of SONY surveillance solutions in the Chinese market.

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