In inventory of the Internet hot word in 2020, the relationship with the automotive industry has to be understood

In 2020, it has reached the end. In this extraordinary year, a lot of Internet hot words have been born in the huge online society, such as retrograde, workers, Houlang, and mouse tail juice. Today, I bought car Jun to combine these hot words with the incidents of the car circle, so that everyone can better feel the joy and sorrow of the automotive industry in 2020.
The rebels
Corresponding incident: Automobile companies fully support the resistance
The rebels are originally derogatory words, referring to those who walk reverse, and they are those who violate the rules. This year, it has become a righteous word to refer to those who refer to the people who rescue the lives of others in the new crown epidemic resistance.
The also retrograde in the automotive field. After the outbreak of the epidemic, major car companies responded to donations and donations. Among them, BMW took the lead in donating. At the end of January this year In February, BMW also donated another 25 million yuan.
In addition to BMW Motors, other car companies also respond to rescue in various ways in this epidemic, such as Geely Automobile/Jiangling Automobile donation vehicle, Wuling Automobile/GAC Group's production mask, Volvo canceled dealer sales goals, etc. Enterprises not only fully demonstrate their own strength, but also show the atmospheric responsibility and high social responsibility as a car company. They are all retrograde people in the automotive industry.
Oli to
Corresponding incident: Red flag sales soaring against the trend
Oli means awesome, also known as awesome. This word is used to describe the market performance of Hongqi Automobile.
The sales volume of Hongqi Car Company in 20120 rose all the way. In November this year, it ranked first in the second -tier luxury brand with a score of 25,000 units. From January to November this year, the sales of Hongqi Motors had achieved the eleven consecutive rose, with cumulative sales reaching 178,100 units, an increase of 102%year-on-year. It is worth mentioning that the models sold by Hongqi Automobile are still mainly private users. The official data previously released by the previous year, the proportion of private sales in Hongqi in the first October of this year is 95.7%, government procurement accounts for only 3.4%, and the travel end It is only 0.9%.
This cars can have such excellent results. On the one hand, because of rich product lineups, Hongqi cars have medium-sized cars H5, medium and large cars H9, SUV models have compact SUV red flag E-HS3, medium-sized SUV red flag HS5 And the medium and large SUV red flag HS7. On the other hand, the model is very cost -effective, the price is close to the people, and the configuration is stronger than the luxury cars of the same level. Therefore, Hongqi Motors can run out of the market in the market, which is quite Ore.
This workers
Corresponding incident: The difficulty of fighting workers in the car circle
TO many people now like to use the word migrant to make money to make money, and the worker can become popular because The meaning aroused everyone's resonance.
For migrant workers in the car circle, 2020 is indeed a very difficult year. The continuous cold winter and the epidemic situation, coupled with the new round of revolution brought by the new wave of the new four chemicals, the automotive market is full of a lot. Determination, the income of automobile media companies and the OEM has been hit hard, and even closed down.
The typical example is the new forces car companies, because the strength of the company's strength is difficult to fight the impact of the downward and epidemic situation of the car market. Back to traditional car companies. On the occasion of a large number of new forces car companies, many professional managers' abilities have also been questioned. After all, this is a group of people who hold the lifeblood of automobile companies.
The tailman
Corresponding incident: Huachen Automobile's debt is too much, bankruptcy closing
The tail person is a kind of ridicule for everyone who pays the deposit during the Double Eleven, and pays the deposit. After that, they were waiting to pay the end, these are the tailors.
This in the automotive field also exists in many tails, or the tail company, but in the face of these tail models, some car companies are not so lucky. Annual annual bond semi -annual report shows that the total liabilities of the Brilliance Group have reached 132.844 billion yuan. Due to the unable to repay such a high debt, the Brilliance Group can only move towards the road of bankruptcy and reorganization.
It the development of Brilliance Automobile's development is very good. Thanks to BMW Motor help, many of its models have achieved considerable market results. However In the end, it was eliminated by the market. Such a situation is indeed sighing.
Buzi tail juice
Corresponding event: Hanlong Automobile's product quality and service attitude need to be improved
Buzi tail juice is a homophony of good self, meaning you look at it yourself, most of the time, most of the time, most of the time, most of the time, most of the time, most of the time, most of the time, most of the time, most of the time, most of the time, most of the time, most of the time, most of the time, most of the time This word is used when others are disappointed.
Is said here, buying a car Jun wants to talk about Hanlong Automobile. In August of this year, a consumer mentioned the Xianglong brand of the Hanlong brand, and then opened the road to repair the car. The vehicle faults continued. Later, not only the problem was not resolved, but even more and more faults. What is even more unacceptable is that when the owner proposed the demand for a car change, Hanlong Automobile's response only was to find whom.
The product technology is not available, the service attitude is not satisfactory, and it is obviously difficult to gain the favor of consumers in the era of consumption upgrade. For such car companies, it can only be said that the tail juice.
The post -wave
Corresponding event: The market trend of new forces car companies is good
Plash after the waves mainly describe young people post -90s and post -00s. This coincides with the development of new domestic automobile companies.
Mewest car manufacturers have not been optimistic because emerging car companies lack the accumulation of car -making technology and sufficient car manufacturing funds, and the competitive environment of the auto market has not been optimistic. However, Xiaopeng, Weilai, and the ideal three head car companies have overcome difficulties, their sales have risen steadily, and their market popularity is getting higher and higher. At the same time, these three car companies have successfully listed and their stock prices have continued to rise. Now It is considered a firm heel.

Corresponding incident: Evergrande Motors released 6 new cars at the same time
Heng Heng originally refers to bullying and rape. When it became popular on the Internet It is domineering and proud.
The car companies that are more horizontal in 2020 are Evergrande Motors. In August this year, six new cars were released in Shanghai and Guangzhou. The coverage of multiple levels. It is not difficult to see the ambitions of Evergrande Automobile from this move, hoping to seize the market segments in various fields in a short time.
The road running video of Evergrande Automobile Hengchi 1 was spread online. Even though the road trial vehicle could not represent Hengchi 1 into the mass production and development stage, it was just a roadshow of the concept car, but it also further demonstrated Evergrande The strength of the car on the car building. It is reported that Evergrande Automobile plans to start a trial production of new cars in the first half of 2021, and achieve mass production in the second half of 2021. As for whether the new car can be available on schedule, it will be waiting.
This Economy
Corresponding event: Wuling Push Push Spot Cars
The economic stall economy in June this year is very hot, and the entire people's stalls have become a trend and culture. Wuling Automobile also followed the trend and launched a stall car, namely Wuling Rongguang's small card wing and Wuling Rongguang new card wing. Both cargo boxes of these two cars can be opened, which can display the goods in multiple aspects and angles. Breakfast, fruits, and supper are not stressful. More importantly, the price of the model is close to the people, and it can be owned by tens of thousands of yuan. At the same time, these two models can be driven with a driver's license C photo.
Although these two cars have not brought too much sales after entering the market, Wuling Automobile's approach to keeping the heat has indeed attracted a lot of attention. At the same time, the stock price has also soared. This is also a successful marketing method. Essence
In combined with network hot words, everyone should better understand the situation of the car market. In 2020, it is indeed worse for car companies with poor strength and is accelerated by the market. It is an opportunity. After the car market shuffled in 2020, the development environment in 2021 will be healthier.
This from the authors of the car home car, does not represent the point of view of the car home.