2 thoughts on “How to write attractive propaganda?”
Devin
1. People are doing it, watching; moving, more exciting. 2, the creation and enjoyment, life is more exciting. 3, sincere condensing strength, innovation and achieving dreams. 4, civilization lights up the heart lamp, creativity illuminates life. 5, spread the hand in hand, innovate the future. 6, Jin Tao (Tao) patted the shore and made a thousand layers of waves. 7, innovative people are doing it, the achievement is watching. 8, design creative value, creativity to promote the market! 9, Jingtao culture, showing different wonderful! 10, Jing Tao's creativity, the waves of life! 11, Tian Xing keys, gentlemen are constantly improving. 12, the planning of Jingtao, Miao Si Flower! 13, the business sea waves, the plan is real gold. 14, excitement, thought, quality, infinite. 15. 16, think of the future, you and I are together. The specific model template Links: Pan./s/ ? PWD = 6GWV extract code: 6GWV
How to attract the promotional language: 1. View the slogan written by the predecessors in the past If as soon as the slogan is just contacted, the general company or colleagues will let you look at some of the advertisements written by the predecessors before As a reference, you can take a look at it carefully. On the one hand, you can understand the ideas written by others, and on the other hand, you can also understand the needs of advertising companies. In this case, you will not be too far when you write it yourself. 2. The requirements are simple, easy to remember . If the slogan is relatively concise, it is good to achieve a good publicity effect, as if we usually hear a slogan, we can immediately think of this brand Or remind this brand or company name, you can think of the company's advertisement. 3. Use differentiation for breakout The products are not only serious homogeneity, but also similar in advertising or publicity. In this case, it is particularly important to highlight your own uniqueness, so that if the target group can quickly distinguish between yourself and his peer products through advertising, it is very successful. 4. Combining with the advantages of the product If the company's products are compared with their peers, there are corresponding advantages in some aspects, and this advantage also values it. In terms of language, it can be combined with the advantages of the product to carry out vigorous publicity and promotion. The language characteristics of classic advertising words: ① Use rhetoric techniques. Rhetoric is the flower of language art. The method of rhetoric such as metaphorical, pair, row ratio, and repeated rhetoric can make the advertising words vividly image and enhance the promotional effect. Example: "Eyes are the windows of the soul. In order to protect your heart, please set glass for your eyes." Example: "Litong, Litong, different." ③ simple and clear. It not only gives people visual neatness, also easy to remember, and deepen the impression. Example: "Do not take ordinary roads!" (Metus Bangwei) ④ 巧 巧 例 例 熟 熟 熟 例 例 例 例 己 ourselves. Example: "The feeling of upper and lower." Example: "Early 'spots', please do not 'acne'." (Cosmetics) ⑥ Emphasize the special effects of the product. For example: "Cold and hot and sweet, eat it if you want to eat." (Cold acid toothpaste) hu highlights personality and highlights the characteristics of competitors. Example: "Planting peace and harvesting life." (Ping An Insurance)
1. People are doing it, watching; moving, more exciting.
2, the creation and enjoyment, life is more exciting.
3, sincere condensing strength, innovation and achieving dreams.
4, civilization lights up the heart lamp, creativity illuminates life.
5, spread the hand in hand, innovate the future.
6, Jin Tao (Tao) patted the shore and made a thousand layers of waves.
7, innovative people are doing it, the achievement is watching.
8, design creative value, creativity to promote the market!
9, Jingtao culture, showing different wonderful!
10, Jing Tao's creativity, the waves of life!
11, Tian Xing keys, gentlemen are constantly improving.
12, the planning of Jingtao, Miao Si Flower!
13, the business sea waves, the plan is real gold.
14, excitement, thought, quality, infinite.
15.
16, think of the future, you and I are together.
The specific model template
Links: Pan./s/
? PWD = 6GWV extract code: 6GWV
How to attract the promotional language:
1. View the slogan written by the predecessors in the past
If as soon as the slogan is just contacted, the general company or colleagues will let you look at some of the advertisements written by the predecessors before As a reference, you can take a look at it carefully. On the one hand, you can understand the ideas written by others, and on the other hand, you can also understand the needs of advertising companies. In this case, you will not be too far when you write it yourself.
2. The requirements are simple, easy to remember
. If the slogan is relatively concise, it is good to achieve a good publicity effect, as if we usually hear a slogan, we can immediately think of this brand Or remind this brand or company name, you can think of the company's advertisement.
3. Use differentiation for breakout
The products are not only serious homogeneity, but also similar in advertising or publicity. In this case, it is particularly important to highlight your own uniqueness, so that if the target group can quickly distinguish between yourself and his peer products through advertising, it is very successful.
4. Combining with the advantages of the product
If the company's products are compared with their peers, there are corresponding advantages in some aspects, and this advantage also values it. In terms of language, it can be combined with the advantages of the product to carry out vigorous publicity and promotion.
The language characteristics of classic advertising words:
① Use rhetoric techniques. Rhetoric is the flower of language art. The method of rhetoric such as metaphorical, pair, row ratio, and repeated rhetoric can make the advertising words vividly image and enhance the promotional effect. Example: "Eyes are the windows of the soul. In order to protect your heart, please set glass for your eyes." Example: "Litong, Litong, different."
③ simple and clear. It not only gives people visual neatness, also easy to remember, and deepen the impression. Example: "Do not take ordinary roads!" (Metus Bangwei)
④ 巧 巧 例 例 熟 熟 熟 例 例 例 例 己 ourselves. Example: "The feeling of upper and lower." Example: "Early 'spots', please do not 'acne'." (Cosmetics)
⑥ Emphasize the special effects of the product. For example: "Cold and hot and sweet, eat it if you want to eat." (Cold acid toothpaste)
hu highlights personality and highlights the characteristics of competitors. Example: "Planting peace and harvesting life." (Ping An Insurance)