3 thoughts on “How to sell customers to find customers?”
Harold
In the Internet era, if you want to find customers accurately, intelligent marketing strategies are essential. Enterprise development is different at different stages, and the marketing strategy is different. The following specifically explain the new marketing strategy model of the scaffolding industry. The new marketing strategy model of the scaffolding industry also means that everything is changing rapidly. The marketing method has become more and more scattered with people's living habits, and marketing becomes more complicated, especially in the epidemic " Under the influence of Black Swan, whether it is online or offline, companies have fallen into new marketing dilemmas. At this time, a complete and replicable marketing model can help us sort out and extend their ideas, and let corporate marketing "see the clouds". part One: Digging of enterprise potential 1. Industry potential: In analyzing an industry, first start with industry products. Throughout the entire scaffolding market, due to flexibility and safety, the storage and transportation is convenient, and it is a relatively mainstream product at the moment, and the profit point is higher. According to the analysis of Baidu's big data, after March this year, the scaffolding industry flow quickly recovered, and the market concentrated in first -tier cities. Therefore, it can be judged that this industry and this product have development space. 2. Corporate potential: In opportunities to discover the company by themselves, instead of waiting quietly. In the case of such a severe external environment, the survival and growth of enterprises need to discover and explore its own potential, and transform this potential into an opportunity. Do not worry about the production capacity of the scaffolding industry itself. What we need to pay attention to is the corporate structure and marketing strategy: L network marketing strategy to solve the expansion of market demand L new operation ideas to solve the back -end team of the enterprise nL brand video video Class advertising to build corporate strength image part TWO: Enterprise growth cycle stages strategy: During the past enterprise development operation process, marketing ideas were not perfect. There was no complete and practical marketing strategy to guide guidance to guide The development of the entire enterprise. By reorganizing the growth cycle and promotion cycle of the enterprise, we divide the development process of the enterprise into four stages: the new household period, the growth period, the mature period and the stable period. During different stages, the problem that actually needs to be solved is different: 1, new household period: The flow problem needs to be solved, and the product is required to be all available. Different from the previous ideas, this period cannot be limited to doing accurate traffic. Enterprises need to make more attempts, such as looking for breakthroughs from traffic and content, actively expand, and comprehensively cover basic release products: 2. Growth period: need to solve user problems. The point is to optimize the efficiency of clues. Before this, if you want to get better clues, the first thing to do is to improve the CTR (click pass rate). user source traceability method: use this method to realize the traceability of the desired clue resources. The stargazing disk: Search the sequence and meaning of the crowd through the sequence of the stargazing disk and the meaning of the traffic; combined with the user source traceability method and the star Guanxan disk Combined with the upgrade and use of the consumer decision -making funnel LP optimization model, the traffic content is integrated to increase the CTR (click pass rate). 3, mature period: Enterprises need to operate customers to increase CVR (conversion rate) to maximize profits. In the mature period, it is necessary to focus on the internal company of the enterprise, optimize the company's team, establish a good clue transfer mechanism and improve the awareness of the investment return ratio of the enterprise: The operation model upgrade: Enterprise building online sales团队rn增加重要角色：线索促单员（反馈线索质量、监督跟单质量、用户产品反馈）rn线索流转机制：7个线索阶段、线索分配回收原则、线索池流转机制、 Risk prevention and control Optimized sales of KPI: The salary mode of the original unified salary to the base salary performance commission 4, stable period: operating brand increase ROI (investment return rate) reaches the stable period, reaching the stable period, reaching the stable period, reaching the stable period, reaching the stable period, reaching the stable period, reaching the stable period, reaching the stable period, and reaching the stable period, reaching the stable period, reaching the stable period, reaching the steady period, More marketing. Integrate a variety of marketing channels, continuously track user pain points and demand, flexibly use marketing strategies, improve user experience, and realize brand marketing up. Part Three: Summary This new marketing strategy model When actual use, we must first determine which stage of the company's promotion and development period, and use different strategies for different stages. The new household period pays attention to finding development opportunities in the expansion of the entire region. In the period of growth, it is necessary to use a full -link marketing strategy to guide enterprises to pay attention to clues and focus on the improvement of CTR (click pass rate). Team's construction. Enterprises in a stable period should integrate resources to put advertisements for multiple channels to increase the stickiness of corporate user user.
Generally commonly used methods are: 1. Elimination of the industry Primbing the demand point to the industry. The distribution of the industry in the motherland divides the key points, and then collects data and analyze the requirements of the requirements. 2 Subtractional industry The petroleum drilling utensils are mainly in terms of oil mining. Is there a certain proportion not used in oil mining (not understanding this industry, discussing it), so that the market segments are in the market in the future , Customers are subdivided, they can focus on both, to be targeted, and do not blindly develop customers, and there will be no eye -catching situation. 3. Consultation In consultation with relevant competent units, or consult with them, where is the maximum amount of enterprise units, specific dosage, who will be in charge, purchasing time, purchasing method, specific requirements, etc., etc. This will take less detours. 4. Starting from the same industry This method is the most applicable, but it is not easy to operate. The best in the same industry that knows the industry, let them provide some corporate lists and some related information. Some of the scattered customers they do not like to make are enough to alleviate our uncomfortable only and solve the urgent need. 5. Experts intervene The enterprises and relevant experts are cautious, so that cautious experts intervene and help you speak to promote! 6. Use the forming market to find customers mo using the use of forming markets to further explore customers. Drilling companies help introduce them in their peers, but the premise of this method is that the company must do a good job of after -sales service, and they are willing to help you do such things.
Sales of scaffolding generally occur between manufacturers and scaffolders. The construction engineering units are rarely used for their own use of scaffolding. If you are selling scaffolding, it is a way to get more effort to find scaffolding and template rental companies.
In the Internet era, if you want to find customers accurately, intelligent marketing strategies are essential. Enterprise development is different at different stages, and the marketing strategy is different. The following specifically explain the new marketing strategy model of the scaffolding industry.
The new marketing strategy model of the scaffolding industry also means that everything is changing rapidly. The marketing method has become more and more scattered with people's living habits, and marketing becomes more complicated, especially in the epidemic " Under the influence of Black Swan, whether it is online or offline, companies have fallen into new marketing dilemmas. At this time, a complete and replicable marketing model can help us sort out and extend their ideas, and let corporate marketing "see the clouds".
part One: Digging of enterprise potential 1. Industry potential:
In analyzing an industry, first start with industry products. Throughout the entire scaffolding market, due to flexibility and safety, the storage and transportation is convenient, and it is a relatively mainstream product at the moment, and the profit point is higher. According to the analysis of Baidu's big data, after March this year, the scaffolding industry flow quickly recovered, and the market concentrated in first -tier cities. Therefore, it can be judged that this industry and this product have development space.
2. Corporate potential:
In opportunities to discover the company by themselves, instead of waiting quietly. In the case of such a severe external environment, the survival and growth of enterprises need to discover and explore its own potential, and transform this potential into an opportunity. Do not worry about the production capacity of the scaffolding industry itself. What we need to pay attention to is the corporate structure and marketing strategy:
L network marketing strategy to solve the expansion of market demand
L new operation ideas to solve the back -end team of the enterprise nL brand video video Class advertising to build corporate strength image
part TWO: Enterprise growth cycle stages strategy:
During the past enterprise development operation process, marketing ideas were not perfect. There was no complete and practical marketing strategy to guide guidance to guide The development of the entire enterprise. By reorganizing the growth cycle and promotion cycle of the enterprise, we divide the development process of the enterprise into four stages: the new household period, the growth period, the mature period and the stable period.
During different stages, the problem that actually needs to be solved is different:
1, new household period: The flow problem needs to be solved, and the product is required to be all available. Different from the previous ideas, this period cannot be limited to doing accurate traffic. Enterprises need to make more attempts, such as looking for breakthroughs from traffic and content, actively expand, and comprehensively cover basic release products:
2. Growth period: need to solve user problems. The point is to optimize the efficiency of clues. Before this, if you want to get better clues, the first thing to do is to improve the CTR (click pass rate).
user source traceability method: use this method to realize the traceability of the desired clue resources.
The stargazing disk: Search the sequence and meaning of the crowd through the sequence of the stargazing disk and the meaning of the traffic;
combined with the user source traceability method and the star Guanxan disk Combined with the upgrade and use of the consumer decision -making funnel LP optimization model, the traffic content is integrated to increase the CTR (click pass rate).
3, mature period: Enterprises need to operate customers to increase CVR (conversion rate) to maximize profits.
In the mature period, it is necessary to focus on the internal company of the enterprise, optimize the company's team, establish a good clue transfer mechanism and improve the awareness of the investment return ratio of the enterprise:
The operation model upgrade: Enterprise building online sales团队rn增加重要角色：线索促单员（反馈线索质量、监督跟单质量、用户产品反馈）rn线索流转机制：7个线索阶段、线索分配回收原则、线索池流转机制、 Risk prevention and control
Optimized sales of KPI: The salary mode of the original unified salary to the base salary performance commission
4, stable period: operating brand increase ROI (investment return rate)
reaches the stable period, reaching the stable period, reaching the stable period, reaching the stable period, reaching the stable period, reaching the stable period, reaching the stable period, reaching the stable period, and reaching the stable period, reaching the stable period, reaching the stable period, reaching the steady period, More marketing. Integrate a variety of marketing channels, continuously track user pain points and demand, flexibly use marketing strategies, improve user experience, and realize brand marketing up.
Part Three: Summary
This new marketing strategy model When actual use, we must first determine which stage of the company's promotion and development period, and use different strategies for different stages. The new household period pays attention to finding development opportunities in the expansion of the entire region. In the period of growth, it is necessary to use a full -link marketing strategy to guide enterprises to pay attention to clues and focus on the improvement of CTR (click pass rate). Team's construction. Enterprises in a stable period should integrate resources to put advertisements for multiple channels to increase the stickiness of corporate user user.
Generally commonly used methods are:
1. Elimination of the industry
Primbing the demand point to the industry. The distribution of the industry in the motherland divides the key points, and then collects data and analyze the requirements of the requirements.
2 Subtractional industry
The petroleum drilling utensils are mainly in terms of oil mining. Is there a certain proportion not used in oil mining (not understanding this industry, discussing it), so that the market segments are in the market in the future , Customers are subdivided, they can focus on both, to be targeted, and do not blindly develop customers, and there will be no eye -catching situation.
3. Consultation
In consultation with relevant competent units, or consult with them, where is the maximum amount of enterprise units, specific dosage, who will be in charge, purchasing time, purchasing method, specific requirements, etc., etc. This will take less detours.
4. Starting from the same industry
This method is the most applicable, but it is not easy to operate. The best in the same industry that knows the industry, let them provide some corporate lists and some related information. Some of the scattered customers they do not like to make are enough to alleviate our uncomfortable only and solve the urgent need.
5. Experts intervene
The enterprises and relevant experts are cautious, so that cautious experts intervene and help you speak to promote!
6. Use the forming market to find customers
mo using the use of forming markets to further explore customers. Drilling companies help introduce them in their peers, but the premise of this method is that the company must do a good job of after -sales service, and they are willing to help you do such things.
Sales of scaffolding generally occur between manufacturers and scaffolders. The construction engineering units are rarely used for their own use of scaffolding. If you are selling scaffolding, it is a way to get more effort to find scaffolding and template rental companies.