I will share from the following points: 1, the technical era how to accurately and efficiently solve the problem of site selection
The address is half the successful opening of the store. Selecting the right, just like occupying a favorable terrain in the battlefield, excellent offensive and defensive; not selected, even if you inject more effort into products, marketing and other aspects in the later period, it is often unable to return to heaven.
The process of site selection is the process of selecting customers
So the location is not just as simple as the flow of people, but the conversion rate cannot be rely on. The process of selecting customers.
The data based on data analysis and inferring which business districts have needed needs for your products and services, and selection of site according to the density of demand is the method of solving site selection at the moment. Big data value. So, how can we make artificial intelligence and machine learning that are actually not so fashionable?
The important one of the commercial value of big data is the subdivision of the customer group. All analysis of geographical data must return to the "person" that the enterprise wants to serve, and how to depict the portrait of human beings Woolen cloth?
The ancients said that things are connected. A cafe opens near the office building, and it is bound to have a substantial demand for the white -collar workers working here. It also relies on the survival and expansion of the nearby crowd. This is the "sexy" attractiveness between the earth and things. Applying to the site selection, the solution we think of is to open the POI (information point) and use the consumption characteristics of each business district to speculate the characteristics of the target customer.
. For example, Ginza in Dongzhimen, Beijing is particularly good because many people who apply for European visas will come to Dongzhimen. Many training schools are also nearby. Students come and go. There are many, and those who are lawyers and insurance often appear in this area, so it is important to see what people around the target location do. This is very important.
The McDonald's opened a store in Ginza. On the opposite side of the road, another way to walk for two minutes. The reason is very simple. In the suburbs, you usually take a car for an hour or two. Everyone usually buys something to eat in front of the car to prepare for a long distance. The consumption motivation of these two stores is different, although it has no effect.
2. How to use the data layout of foreign food companies
It the analysis of the geographical data of the selected address in the United States. Catering companies have rely on the GIS technology to identify the market for many years. They use position logos as data to help them organize information and make wise decisions by understanding the location information of competitors and consumers.
It's third -largest fast -food chain group Wendys combines GIS -related businesses with the restaurant's IT system. The web -based commercial GIS solution will become part of the restaurant site selection report system, helping to conduct on -site selection and market analysis.
wendy's site selection relies on a set of data analysis system
Wendy's vice president Dennis Hill said: "Population statistics and location analysis are key factors to make new restaurant investment decisions "Business analysts can complete everything we need on the expansion platform of the entire organization -including map drawing, analysis and modeling. "New solutions include server GIS applications, population statistics, and customized analysis of special development to simplify chain store screening and market evaluation process.
employees can easily view existing existing through the intuitive mapping interface The sales record of the restaurant, the customized population statistical characteristics and other business reports. The system can also perform prediction modeling for Wendys, and use clicking the map to evaluate the potential restaurant utilization of new and existing stores.
when Starbucks decides whether to enter a city will consider from the following two aspects: 1). Starbucks's target groups are highly educated medium -to -high -income people, so they will analyze the urban population first, and then determine whether it wants whether it wants whether Enter.
2). After determining the target city, it is necessary to divide the entire city into several areas according to the planning and geographical characteristics of the city, which is called the mini market. It will further subdivide into several business districts, several functional areas, and then select the location according to the excellent order.
The two -separated Starbucks are not just open. n Starbucks regard "clarify target customers" and "positioning target business districts" as the primary site selection decision factors. The consumption object positioning in mainland China is to pursue taste, fashionable and high -income people. At the age of 16 to 45. Only when the consumer strength and living taste of the consumer group of the target business district meet the positioning of Starbucks, Starbucks will conduct further inspections according to the specific requirements of the site. How to operate the 3.0 version of the site selection model
1.0 site selection method -relying on artificial We we call the artificial site selection method of 1.0 site. The practice is roughly divided into two types: One is based on feelings and personal preferences, or bustling zones or directly pat your head to decide. The other is to squat a few people. Take a passenger flow calculator. Compared with the estimated selection.
The method of this method will rely on a large number of labor to directly bring cost pressure. The lack of experienced bosses will consume a lot of financial resources without doing objective analysis and research. Maybe maybe It will also increase the difficulty of later operations.
2.0 Site selection method -According to the Internet The internet era, site selection method has been improved by the Internet tools, such as: Choose Meituan Reviews Or similar apps to understand the business status of catering merchants in the mall, publish demand information through WeChat circle of friends, understand the rent through information sharing platforms such as 58 City, and to divert the location through takeaway and community operations to make up for the location to make up for the location There are fewer problems that are caused by partial customers.
The method of using the Internet has greatly improved the efficiency of site selection decisions, saved time, and the amount of information is also rich, but there are some problems. Affects the changes in the consumer structure in the business district, so What kind of consumer groups are in the business district? Who will spend? What is their consumption characteristics? These factors cannot be explored through online information, and factors such as the number and update trends in the business district cannot be updated in a timely manner. In addition, if you want to rent through the WeChat circle of friends, friends do not understand your products at all, and the recommended location may not be in line with your customer base positioning.
3.0 Site selection method -Relying on big data to clear the target customer, which type of people to position the target object of your brand is extremely important in today's big business environment. What is the consumption scenario? Who do you want to sell to? It is also a question that the catering owner needs to answer before the site selection decision.
What is the location in the era of big data?
In recent years, with the improvement of people's living standards and the update of ideas, the wave of "consumption upgrade" has gradually become scale, and consumers have transformed from cope with their lives to operating life and enjoying life. The process of urbanization has created a new highlands of business, and the land of the new commercial center has promoted the spread of this wave of consumption upgrades.
In fact, the fundamental purpose of catering is consumption, and the core of consumption is people. Whether it is a young group or a high -end group, whether a friend's party, a business banquet, this level is surrounded by people. So now when the catering owner will face the choice when choosing the site: Is it inclined to stabilize and mature business environment, or is it inclined to develop potential business districts in the future? Where is my target crowd? Is there any source of customers in the target market?
The answering these questions, only by real data to analyze, the 3.0 site selection method selection model came into being.
The site selection is the selection of the business circle
The choice of business district is the primary work in the big data site selection process. did the business circle have sales potential? Is the customer base that matches the catering positioning in this business district? Different business districts are suitable for different catering, so it is extremely important to understand the nature, scale, characteristics, and old degree of the business district. Only when you have a detailed understanding of your target cities and business districts, it will be more confident.
What dimensions do you need to see the business district?
The "Huangpu Military Academy" McDonald's, which is operated by the catering system, will spend about a year for research, which not only calculates the analysis of the maturity time, population base, consumer demand analysis, but also refined to major consumption to major consumption The age phase, consumption characteristics, traffic habits, dining time analysis of the crowd.
The development and site selection work of Zhiyoni baked. It mainly starts with urban network planning. It will investigate and develop development strategies in each city and every business district of each city. Priority to the category of Class A in this area, mainly focuses on urban complexes and shopping centers. Development and expansion personnel will use the traffic line, target customer base, income level, consumption power, competition opportunities such as the target of the target business district.
The choice of customers
The first step of Chi Youni baking site is to analyze the customer base of the business district. To open a store depends on 5 target business districts, build a sufficient large stock pool, choose the best store, and find the most interested store.
It not to look at the number of passenger flow when we are selected from the community, but also analyze the characteristics of the customer base. How much this address can contribute to the customers you need, so as to meet the requirements of restaurant operations and bring you satisfactory turnover and profits. In addition to these, the following conditions will also be examined: community types, engineering conditions, and dynamic factor.
In selection of the business district, we must pay attention to the degree of brand fit. The healthy measurement indicators of catering operations are cash flow, sustainable investment returns and profits. Seeking the most suitable. " The higher the category attributes and customer consumption purposes, the more likely the restaurant will get high profit. By targeting specific customer groups for marketing and services, it also avoids certain risks. This to the wall, it is not easy for me to be helpful to you! This to give me a praise ~
If you want to open a baking shop, the location is very important. How should I choose?
n00:00 / 03: 2070% shortcut keys to describe space: Play / suspend ESC: Exit full screen ↑: increase volume 10% ↓: decreases by 10% → 5 seconds of fast advances ←: Press a single fast retreat for 5 seconds to hold hold up. Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
The shops along the street, commercial street square, shopping malls, and schools are available mainly examined the types of fixed crowds and consumer habits. Bakery is mainly based on young people's consumer groups except for the accidental accident, Takeaway is also an important part. Choose an office, community, and school surroundings with a large amount of takeaway demand The specific store location should be eye -catching places
I will share from the following points:
1, the technical era
how to accurately and efficiently solve the problem of site selection
The address is half the successful opening of the store. Selecting the right, just like occupying a favorable terrain in the battlefield, excellent offensive and defensive; not selected, even if you inject more effort into products, marketing and other aspects in the later period, it is often unable to return to heaven.
The process of site selection is the process of selecting customers
So the location is not just as simple as the flow of people, but the conversion rate cannot be rely on. The process of selecting customers.
The data based on data analysis and inferring which business districts have needed needs for your products and services, and selection of site according to the density of demand is the method of solving site selection at the moment. Big data value. So, how can we make artificial intelligence and machine learning that are actually not so fashionable?
The important one of the commercial value of big data is the subdivision of the customer group. All analysis of geographical data must return to the "person" that the enterprise wants to serve, and how to depict the portrait of human beings Woolen cloth?
The ancients said that things are connected. A cafe opens near the office building, and it is bound to have a substantial demand for the white -collar workers working here. It also relies on the survival and expansion of the nearby crowd. This is the "sexy" attractiveness between the earth and things. Applying to the site selection, the solution we think of is to open the POI (information point) and use the consumption characteristics of each business district to speculate the characteristics of the target customer.
. For example, Ginza in Dongzhimen, Beijing is particularly good because many people who apply for European visas will come to Dongzhimen. Many training schools are also nearby. Students come and go. There are many, and those who are lawyers and insurance often appear in this area, so it is important to see what people around the target location do. This is very important.
The McDonald's opened a store in Ginza. On the opposite side of the road, another way to walk for two minutes. The reason is very simple. In the suburbs, you usually take a car for an hour or two. Everyone usually buys something to eat in front of the car to prepare for a long distance. The consumption motivation of these two stores is different, although it has no effect.
2. How to use the data layout of foreign food companies
It the analysis of the geographical data of the selected address in the United States. Catering companies have rely on the GIS technology to identify the market for many years. They use position logos as data to help them organize information and make wise decisions by understanding the location information of competitors and consumers.
It's third -largest fast -food chain group Wendys combines GIS -related businesses with the restaurant's IT system. The web -based commercial GIS solution will become part of the restaurant site selection report system, helping to conduct on -site selection and market analysis.
wendy's site selection relies on a set of data analysis system
Wendy's vice president Dennis Hill said: "Population statistics and location analysis are key factors to make new restaurant investment decisions "Business analysts can complete everything we need on the expansion platform of the entire organization -including map drawing, analysis and modeling. "New solutions include server GIS applications, population statistics, and customized analysis of special development to simplify chain store screening and market evaluation process.
employees can easily view existing existing through the intuitive mapping interface The sales record of the restaurant, the customized population statistical characteristics and other business reports. The system can also perform prediction modeling for Wendys, and use clicking the map to evaluate the potential restaurant utilization of new and existing stores.
when Starbucks decides whether to enter a city will consider from the following two aspects:
1). Starbucks's target groups are highly educated medium -to -high -income people, so they will analyze the urban population first, and then determine whether it wants whether it wants whether Enter.
2). After determining the target city, it is necessary to divide the entire city into several areas according to the planning and geographical characteristics of the city, which is called the mini market. It will further subdivide into several business districts, several functional areas, and then select the location according to the excellent order.
The two -separated Starbucks are not just open. n
Starbucks regard "clarify target customers" and "positioning target business districts" as the primary site selection decision factors. The consumption object positioning in mainland China is to pursue taste, fashionable and high -income people. At the age of 16 to 45. Only when the consumer strength and living taste of the consumer group of the target business district meet the positioning of Starbucks, Starbucks will conduct further inspections according to the specific requirements of the site. How to operate the 3.0 version of the site selection model
1.0 site selection method -relying on artificial
We we call the artificial site selection method of 1.0 site. The practice is roughly divided into two types: One is based on feelings and personal preferences, or bustling zones or directly pat your head to decide. The other is to squat a few people. Take a passenger flow calculator. Compared with the estimated selection.
The method of this method will rely on a large number of labor to directly bring cost pressure. The lack of experienced bosses will consume a lot of financial resources without doing objective analysis and research. Maybe maybe It will also increase the difficulty of later operations.
2.0 Site selection method -According to the Internet
The internet era, site selection method has been improved by the Internet tools, such as: Choose Meituan Reviews Or similar apps to understand the business status of catering merchants in the mall, publish demand information through WeChat circle of friends, understand the rent through information sharing platforms such as 58 City, and to divert the location through takeaway and community operations to make up for the location to make up for the location There are fewer problems that are caused by partial customers.
The method of using the Internet has greatly improved the efficiency of site selection decisions, saved time, and the amount of information is also rich, but there are some problems. Affects the changes in the consumer structure in the business district, so What kind of consumer groups are in the business district? Who will spend? What is their consumption characteristics? These factors cannot be explored through online information, and factors such as the number and update trends in the business district cannot be updated in a timely manner. In addition, if you want to rent through the WeChat circle of friends, friends do not understand your products at all, and the recommended location may not be in line with your customer base positioning.
3.0 Site selection method -Relying on big data
to clear the target customer, which type of people to position the target object of your brand is extremely important in today's big business environment. What is the consumption scenario? Who do you want to sell to? It is also a question that the catering owner needs to answer before the site selection decision.
What is the location in the era of big data?
In recent years, with the improvement of people's living standards and the update of ideas, the wave of "consumption upgrade" has gradually become scale, and consumers have transformed from cope with their lives to operating life and enjoying life. The process of urbanization has created a new highlands of business, and the land of the new commercial center has promoted the spread of this wave of consumption upgrades.
In fact, the fundamental purpose of catering is consumption, and the core of consumption is people. Whether it is a young group or a high -end group, whether a friend's party, a business banquet, this level is surrounded by people. So now when the catering owner will face the choice when choosing the site: Is it inclined to stabilize and mature business environment, or is it inclined to develop potential business districts in the future? Where is my target crowd? Is there any source of customers in the target market?
The answering these questions, only by real data to analyze, the 3.0 site selection method selection model came into being.
The site selection is the selection of the business circle
The choice of business district is the primary work in the big data site selection process.
did the business circle have sales potential? Is the customer base that matches the catering positioning in this business district? Different business districts are suitable for different catering, so it is extremely important to understand the nature, scale, characteristics, and old degree of the business district. Only when you have a detailed understanding of your target cities and business districts, it will be more confident.
What dimensions do you need to see the business district?
The "Huangpu Military Academy" McDonald's, which is operated by the catering system, will spend about a year for research, which not only calculates the analysis of the maturity time, population base, consumer demand analysis, but also refined to major consumption to major consumption The age phase, consumption characteristics, traffic habits, dining time analysis of the crowd.
The development and site selection work of Zhiyoni baked. It mainly starts with urban network planning. It will investigate and develop development strategies in each city and every business district of each city. Priority to the category of Class A in this area, mainly focuses on urban complexes and shopping centers. Development and expansion personnel will use the traffic line, target customer base, income level, consumption power, competition opportunities such as the target of the target business district.
The choice of customers
The first step of Chi Youni baking site is to analyze the customer base of the business district. To open a store depends on 5 target business districts, build a sufficient large stock pool, choose the best store, and find the most interested store.
It not to look at the number of passenger flow when we are selected from the community, but also analyze the characteristics of the customer base. How much this address can contribute to the customers you need, so as to meet the requirements of restaurant operations and bring you satisfactory turnover and profits. In addition to these, the following conditions will also be examined: community types, engineering conditions, and dynamic factor.
In selection of the business district, we must pay attention to the degree of brand fit. The healthy measurement indicators of catering operations are cash flow, sustainable investment returns and profits. Seeking the most suitable. " The higher the category attributes and customer consumption purposes, the more likely the restaurant will get high profit. By targeting specific customer groups for marketing and services, it also avoids certain risks.
This to the wall, it is not easy for me to be helpful to you!
This to give me a praise ~
See what stores you do, there are community stores, there are business streets, relying on people.
It is best to be in the place where there are more and more people
If you want to open a baking shop, the location is very important. How should I choose?
n00:00 / 03: 2070% shortcut keys to describe space: Play / suspend ESC: Exit full screen ↑: increase volume 10% ↓: decreases by 10% → 5 seconds of fast advances ←: Press a single fast retreat for 5 seconds to hold hold up. Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
The shops along the street, commercial street square, shopping malls, and schools are available
mainly examined the types of fixed crowds and consumer habits. Bakery is mainly based on young people's consumer groups
except for the accidental accident, Takeaway is also an important part. Choose an office, community, and school surroundings with a large amount of takeaway demand
The specific store location should be eye -catching places