How should the flower shop sell flowers fresh?

Newly opened Flower Shop Operating Guidance Plan
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Flower Net 2005-6-21 9:50:34 From the Internet
1, first of all, you should understand the situation of the world flower market:
The flowers in Taipei City are everywhere, as many as restaurants and hotels. The flowers on the flower stands of the flower shop in Taiwan are: roses, peony, chrysanthemum, lotus, lily, tulip, etc. Under the climate of roses in Taiwan, it is often opened in four seasons, with large petals, meaning affection and fraternity. It is a gift from relatives and friends and lover's birthday. At the birthday banquet, placing a rose basket can add a festive atmosphere. The peony flowers are huge, graceful and luxurious, symbolizing prominent and richness, and often as a gift for life. In the minds of Taiwan compatriots, chrysanthemum symbolizes the elegant and elegant and clean. When the celebration ceremony, people often presented lively pink -purple chrysanthemums. Lotus represents holy and noble, and has the meaning of bumper harvest, luck, health and longevity. Taiwanese like to give it to officials who take it. Lily's meaning is sweet and pure, often as gifts for young women. Tulips are gorgeous. In Taiwan, men are generally used by men to express love to women. Mr. Zhu Shengwang said that if there are three links on both sides of the strait, then the Luoyang peony is cut into flowers and has a great development prospect. In Taiwan alone, a lot of peony cuts flowers each year.
The Phalaenopsis in Taiwan. In recent years, Taiwan has vigorously developed Phalaenopsis and exported to the world. But meet the competition of Thai Phalaenopsis. Mr. Zhu Shengwang hopes that I will advocate Phalaenopsis in the flower market on the mainland to help sell excess Phalaenopsis in Taiwan. Unfortunately, the Taiwan authorities banned the three links, and the consumer market in the mainland can only be sighing across the sea.
American flowers market:
Whenever Americans come to Valentine's Day, flower shops in various places are always customers, and young men and women are competing for flowers to give lovers. However, as soon as Valentine's Day, the turnover of various flower shops began to decline. However, in recent years, the situation has changed, and fresh cut flowers have become one of the products that people must buy all year round. The demand for foreign flowers in the US market has risen straight. Most flowers import to the Netherlands and import a large number of tulips to the Netherlands each year.
French flowers market:
If the French people without flowers, it is impossible to live, visit relatives and friends, attend the wedding, should go to the banquet, celebrate the New Year, daily family decoration, everything is indispensable for flowers. In the streets and alleys in Paris, you can see a flower shop.
British flowers market:
The British like to patronize the flower shop, and men buy more roses. Women's gifts of the opposite sex are roses. Shizhu, Tulip and Xiao Canglan.
Themuruting in Germany:
The flower shop in Germany, the window is very eye -catching and very distinctive. The front of the flower shop is generally equipped with a white transparent glass door. Customers have just walked in front of the door. The automatic sound sounded. Selling Ms. Hua immediately walked to your side, "Hello, do I need to help me to do something?" Let you hear kind and comfortable. The flowers in the store are placed, and the contrast of color and variety is extremely harmonious. The quality of the flowers is impeccable. Whether you buy one, a bouquet, or a large flower basket, you will never find a yellow leaf or a bad flower from it. There are many flower shops in Germany. In cities, villages, towns, nest, and alleys, you will always find flower shops at any time. The number of fresh cuts consumed in Germany ranks first in Europe.
Today, developed countries represented by the United States, Western Europe, and Japan. Due to the high level of fresh cut flowers, fresh cut flowers produced in this country cannot meet the needs of the domestic market. A large number of fresh cut flowers, while the Netherlands, Israel, Mexico, Guatemala, Thailand, Colombia, Kenya, Taiwan and other fresh cut flowers exported countries and regions have made money from these developed countries. Japan imported a large number of Phalaenopsis from Taiwan, making Taiwan's flower farmers rich.

2. The initial motivation for flowering shops:
In the hearts of many people, the flowering shop is a good profession. On the one hand, work every day in an environment full of flowers and feel very happy; on the other hand, people now improve the level of flowers in flowers. Get better and better, naturally more and more people buy flowers, and the prospects of flowering shops must be good.
From the perspective of doing business, flower shops should be considered a typical small business. A house with a large area, simple decoration, white walls on all sides can also show the beauty of flowers. With the purchase cost, all of them are calculated. It's right. Many laid -off people are thinking about making small trading, and the cost of flowering shops is exactly what they can bear. I have seen a trainee of a floral school for investigation, and almost more than 95 % of the students are planning to bloom. Coupled with the existing flower shop, the intensity of competition can be imagined.
, but the flowering shop is not as easy as imagined. After all, it is a lively thing, and the flower shop is a risky industry. When you buy it, you have to lose from when you buy it. If the business is not good, you can only watch the flowers getting dry and rotten. Some high -end flowers cannot enter more. If you ca n’t sell the losses, it will be too large. However, if there is no high -end flower for sale, you may lose a high profit order, which will have to make people take a bit of brain.
The author has learned about the operating conditions of Taiwan's flower shops from the flower industry in Taiwan. According to incomplete statistics, there are more than 300 flower shops in Taipei. Their most basic features are that they all have their own stable customer bases, and their own trade areas. They also avoid direct competition between flower shops. But now many flower shops in Xinjiang often attract customers through price reductions and fall into a vicious circle. This is a practice that does not meet the laws of the market. Therefore, how to build and maintain a stable customer base is the key to flowering shops.

3, where is the business opportunity of the flower shop:
Flower shop, as the name suggests, is a place to spread beauty. The product is flower, so flower art is the soul of the flower shop. First of all, people engaged in the flower shop industry must participate in professional floral schools to study and strive to improve the level of flower art to serve customers with high quality.
a. There are unique business philosophy, flower shop positioning, and creating brand flower shops. In the business principles of sincerity -oriented, the business -oriented business principle, sincerely serving consumers. Establish awareness of competition, market consciousness, credibility, and brand. To operate a flower shop, you must learn to be a man. Life is alive. Being a person is the first. To engage in business activities, you must pay more attention to being a person.
Puke the positioning of the flower shop, from the location, name, business hours, trademark registration from the flower shop, the flower shop CI system and the organization (floral design department, business development department, accounting department, transportation department) must be beneficial to benefit Create a brand -name flower shop, start the brand, and display the image of the flower shop.
b. Pay attention to customer psychological analysis. Customers go to flower shops to buy flowers, and flower shop employees need to analyze the customer's psychology. ① From age, dressing, and transportation; ② Consumer mentality, face, anger habitual hobbies. Consumers often work hard to eliminate these situations with alertness and dislocation. ③ At the same time, we must analyze the characteristics and use of consumption, and observe the customer's attitude of spending money. This is related to the education level, education level, lifestyle, and consumption concept. The bouquet is romantic, the flower basket is solemn), and the flower creation is selected again, and the appropriate price is marked.
c. Pay attention to characteristic operations and marketing. Flower shops should attach great importance to characteristic operations. Unique store design and family -style layout (using simulation flowers and flowers decorate flower shop spaces) are full of domestic and foreign flowers and leaves; unique floral style. Pay attention to festival operations and various forms of services. For example, flower shop decoration must have innovative ideas, unique layout, elegant and charming artistic atmosphere, giving people high -quality cultural enjoyment. There are telephone contract delivery, on -site flower arrangement services, flowers, flowers, flowers, online flower shops, etc.
The operators must not only operate flower shops, but also operate the market, artistic innovation, management innovation, and service innovation. The festival often accounts for a large proportion in the operation of the flower shop. It is necessary to publicize it in advance (such as the white -shaped banner of the red background in front of the store), analyze market demand, prepare sources of sources, organize skilled flower art employees and flower delivery staff, and properly carry out marketing (such as such as marketing (such as such as marketing (such as such as marketing Store advertisements, media advertisements, fax, email, etc. to major units before the Spring Festival), attach importance to Valentine's Day, Christmas, Mother's Day, Teacher's Day, Spring Festival and other old festivals. Graduation, Graduation Festival, Tanabata Valentine's Day, Journalist Day, Men's Day and other potential festivals.
121st centuries, in the era of the Internet, people of insight into all walks of life are betting on this emerging field. Flower shop operators may wish to participate in e -commerce, which are characterized by flower transactions and strengthen competitiveness. Flower shops can also conduct a variety of forms such as brand joint sales.
D. Pay attention to the quality training and management of employees
It to formulate flower shop management systems, use the system to regulate employees, and cultivate employees' owner spirit. Training flower shop professional managers (store managers) and employees are responsible. At the same time, flower shops should regularly conduct floral training to improve employee floral technology level, and improve employee knowledge structure and aesthetic accomplishment. Subscribe to more flower art books and books such as "China Flower Daily", "Garden", "Flowers", "Taiwan Flower Art" and other books to understand the fashion dynamics of flowers in a timely manner, and in line with the trend of international flower art.
The competitiveness of a flower shop in the external market depends on whether the internal basic management of the flower shop is in place; and the comprehensive innovation capabilities are the power source of the development of the flower shop. Flower shops should learn Haier's DEC Management Law, control and clean up every person, every thing, every day, formulate target systems, carry out daily clear control, and formulate effective incentive mechanisms. A good variety can bring good prices. The sale of various floral works in the flower shop must be artistic, and it must be worth it. You must not coax the price, nor can it be sold and sell it, the price must be reasonable. All the flowers and dried flowers are willing to throw away, and they will never be sold. To learn Haier's order service, to innovate services, continue to expand service content, and establish a good public image.
The flower shop service should take the customer complaint carefully. Once customers buy quality problems with flower products, they must deal with it properly so that customers are satisfied.
The flower shop must strive to create a brand -name characteristic flower shop. Each employee must be a good employee through his honest and hard work, and strive to achieve brain spirit, hand -diligent, fast feet, and mouth. Be sure to be "sincere" first, be honest, sincere, be sincere, be sincere, open up customers, stabilize mature customers, strive for new customers, and do their best to do all work.
In location, you should choose places with large traffic convenience, such as commercial centers, high -end villas, apartments, and office buildings. The central hospital is located in the center of the city. There is a benefit of a blooming shop near the hospital that during the low season of flowers, the patients who were hospitalized in the hospital were not weak. This can increase the revenue of flower shops in the off -season and keep some expenses. In addition, some fruits can be attached to the sale.
Pelasic design, store decoration and layout problems after the site selection is completed. The signature design of the store should be concise, bright, the store name is easy to remember and gives cultural connotation. The store is eye -catching, and its design should lay the foundation for future development chain stores. The decoration of the store should be simple, color and color, light -colored tone, and appropriate use of European -style iron can improve the taste of the flower shop. The furnishings of the goods should be less and refined, so as not to seem messy. In addition, the store should be installed in the store. Because the lights can set the atmosphere of the flower shop, the role of beautifying works and beautifying flower shops. This point is very important.
It in terms of business, the flower shop can be positioned in flowers, pot flowers, dried flowers, craft silk flowers, flowers, and wedding services. According to local conditions Economic benefits. If the economic strength is limited, the unit or individual partnership of the flower shop business can be adopted by the capital operation.
The flexible operation time of the flower shop can meet the needs of customers at different times; flower shop decoration inspections can provide consumers with a good shopping environment and make consumers feel more pleasant; flower shop service community can enable consumers to enjoy more Quick service.
Is when operating a flower shop, the variety must be complete. After the consumer needs is met and feels convenient, he will come again next time. As an operator, it is necessary to continuously improve the level of floral art to adapt to consumers who are increasingly improved. Flower shop pays attention to learning to accumulate knowledge and skills, communicate with colleagues, and according to its own economic situation, he has selectively participated in the learning of various short -term training to learn from others. To continue to innovate, it is mainly reflected in the design of flower shops. This is also the source of the founding service brand of flower shops and the characteristics of the flower shop.
The service of flower shops runs through the business process. It is directly related to whether there is a "return customer" and the market share. Most of our consumers do not know the flower language when spending flowers. Therefore, the flower shop should guide consumption. In addition, in order to meet the needs of a few consumer personalization, it is set to set up halls for them to design floral design. After -sales service is mainly reflected in the maintenance of consumers' maintenance and freshness knowledge, regularly accessing customers, mastering new consumption requirements, new trends, and timely replacement of fresh flowers to customers with renting business, and so on.
Is good wine are also afraid of deep alleys, so flower shops should also pay special attention to direct and indirect advertising.
The employee's responsibilities are clear. The employees of the new store can see all the work content that needs to be responsible in the duties. The second is to go to scale management. Several branches report to the purchase order and sales on time. Each store has a detailed sales curve chart to record the flowers and quantities of flowers at each stage, which is very helpful for the purchase direction and accurate cost accounting of the next sales season. The third is to give employees a chance to upgrade, organize the whole store's floral competitions, promote learning, select excellent, and retain talents. In addition, the flower shop recruits workers all year round, and continuously selects better employees, and also gives everyone incentives. With this more rigorous working program, the general manager of the flower shop can take off his background to make great development and grasp the market.
The people are relatively stable, which is more conducive to the development of flower shops. For the good clerk, he sent him to the flower class, and the cost was reimbursed in two years, and he tried to let him go. In this way, the clerk felt that he could get up at work and had a head. The flower shop also sends 3%of dry stocks to excellent employees to show rewards. With these management measures, the clerk and the boss can work together to work together to operate the flower shop.

4. Positioning —— Set the appearance of the flower shop
In in front of the flowering shop, in addition to weighing the funds in your hands, you also need to consider the positioning of the flower shop. There are two more typical positioning. One is to choose a high -end flower shop with exquisite store decoration, high -quality product prices sold, and high -end and high -income people. Xiaohua shop. When deciding, it should be noted that because of the price relationship of high -end flower shops, it is relatively difficult to open the market and have a stable customer base. Because such flower shop customers are the most discerning and difficult conquest, and opening such flower shops must have a lot of capital investment in choosing geographical location and propaganda. At the same time, the level of service and flower art levels can stand the scrutiny and scrutiny and the level of flower art. test. Of course, there are always returns to pay. Once such high -end stores open the situation and operate normally, their operating conditions are the most stable and can withstand the fluctuations of socio -economic fluctuations. At this point, there are examples in front of you. Taipei Flower Court, which is well -known in the Taiwan flower shop industry, is positioned with high quality and high levels. Due to the long -term operation, in the face of the current decline in Taiwan's economy, it still owns in 2000 in 2000 in 2000. The 3 % good economic growth has taken a wonderful development of high -end flower shops.
Compared with the strong funds of high -end flower shops, small and medium -sized flower shops need to be stable and start from childhood. Generally, small shops are risky, and competition between stores in the same grade is more intense. At this time, we need to have a firm belief, and firmly believe that the shop can also play a brand. Starting from the facade characteristics, the quality of the flower material, the level of floral art and service, the careful planning of the business project, gradually improved to reach a higher level. A successful person in the business community once said: "Regardless of the start of the start, from the first day of opening the store, he will think of making it a century -old shop."
It, there is a taboo in the positioning of the flower shop. It is not high or low, not to be up, attempts to take care of both. This approach is difficult to recognize in both consumption objects, and it is a very dangerous decision.

5, the basic maintenance method of fresh cutting:
The flower arrangement as a living artwork embellish the living room. How can we shape a boutique of flower arrangement art? The author believes that we should start from the following aspects.
. Determination, material selection
different festivals, season and other environments, the shape and artistic conception of flower arrangement must be different. Only by clarifying the need in different environments can we better prepare for the works of the creation. For example, the newlywed living room flower arrangement should be based on preferential festivals, and often uses flowers such as roses, tulips, and horseshoe lotus. Another example is Valentine's Day to highlight its romantic mood, and choose roses, forget me, and African chrysanthemums. The container can be used to use related utensils, such as using a couplet to show its affection. Another example is Children's Day to express the sweet and more beautiful dreams of childhood, and choose more Huangju, Xiao Baiju, Xiaoxinghua, etc. to benefit childlike fun. The Mother's Day should focus on revealing motherly love, and choose more flowers such as carnations.
In short, when using the jewelry to signal the method, it is better to pay attention to the decoration used to be used to abstract, and it is implicit to meet people. And pay attention to the creativity of the utensils to belong to the flower material, which is conducive to the theme performance. Do not invert it. If the flower material is embellished, it will lose the unique charm of flower arrangement art.
. Flower material technology treatment
1. Pay attention to the water content and nutrition of the flowers in the early morning in the morning. At this time, the cutting time can be extended. If it is not available to cut, it can be saved with a little bud to be placed or the first placement is packed in the refrigerator at 4 ° C to 5 ° C.
2. After cutting the flowers and cutting flowers, when the burn method is cut or flowers, the base of the flower branch is performed in boiling water for 1 minute, or placed on a candle or alcohol lamp. After removing, wash it with water, so as to prevent the outer flow of juice in the stem tissue. The water is mostly used for grass flowers.
3. The shear method in the water immersed the stems into the water with scissors with scissors on the branches to prevent air from entering the catheter to cause water absorption. Flower branches and plasma plants with milk should not be adopted. 4. The crushing method is mostly used in wooden cut flowers. It can be gently crushed at 3 cm at the end of the flower branch to expand the water absorption area, which can extend the water -intertted effect. 5. After the cutting of the flower is cut, the incision can be applied to the incision with gibberee, dilute hydrochloric acid, etc. to inhibit the germ to prevent the incision from rotting.
. Maintenance after the formation of flower arrangement
1. Regular water change (with distilled water, ionic water is better), update the stem incision (usually 3- -5 days once, performed in water). 2. Putting ice cubes in high -temperature weather can also be put in an appropriate amount of charcoal or salt to play a role in anticorrosion. 3. Invest with 0.05 % boric acid, sulfur, carbonic acid, salicylic acid, vitamins, etc. for water or 0.033 % aspirin or 0.025 % potassium permanganate solution. 4. Frequent water spray on the leaf surface to reduce the transpiration of the water in the plant, and the leaf surface fertilizer can be appropriately supplemented with nutrients. 5. Properly resettlement, the placement of flower arrangement should avoid sun exposure, wind blowing, smoke and other phenomena. It is better to be relatively cool.

6. How to grab market share with the flower market with the flower market:
The flower wholesale markets across the country now. However, our so -called these flower wholesale markets are actually large stores with the same price, and it is a transitional sales form in the development of the flower industry. The flower market is not only a wholesaler of the flower shop, but also the retail business, which has a great impact on the flower shop. In the face of such status quo, if the flower shop does not have its own characteristics, there will be no way out. Therefore, as a flower shop in the retail industry, it should discover its own advantages, such as geographical location advantages, service advantages, and comfortable shopping environment, and a higher level of flower art to create their own brand.
So how can the flower shop sell flowers to consumers? I think it is very important to improve the level of flower art staff in flower shop practitioners. At the same time, operators should continue to be new and make their own characteristics according to the needs of customers and the actual situation of the local area. The products operated by the flower shop must not have products that are not related to flowers, especially in the off -season of flower sales in summer, let alone do this, otherwise the image of the flower shop will fall thousands of feet.
In addition, the choice of the flower shop address is very important, which is directly related to the economic income of the flower shop. If the general area is selected, the operator will only be available, and the flower shop will not be able to withstand the test of the market. The location selected by the flowering shop must be convenient for transportation and can park the vehicles in order to attract more people. The area of ​​the store must also be gradually from small to large according to the size of the business volume. The overall image of the flower shop cannot be ignored. The decoration from flowers and utensils to the store must be natural and fresh, elegant, and new works are attractive every day in the window. If you add light treatment, you will receive unexpected results.
The business hours for flower shops, so that customers can feel that buying flowers in this flower shop is very convenient. The business hours of Shanghai Xinyi Huaxing are from 8 am to 9 pm. According to statistics, from 6 to 9 pm every day, the turnover of this period of time accounts for a quarter of the year's turnover, because it is young people in the evening The most active time. In addition, the flower shop must also have characteristics in running flower varieties. The conventional varieties must be available every day. Special varieties should be often available, and the style of flower arrangement works often changes. In short, constant innovation should be the motto of a flower shop.

7. Operating management innovation is the core of creating profits:
The importance to characteristic operations and marketing flower stores is a relatively easy industry, so it is necessary to attach great importance to characteristic operations. Unique store design and layout of the store; all kinds of domestic and foreign flowers and leaf materials; unique floral style, developing large companies' consumption potential, making their public relations secretary, and providing a dragon for various uses of flowers consumption of flower consumption Services; attach importance to festival operations and various forms of services. Flower shop decoration must have innovative ideas, unique layout, rendering a gorgeous, elegant, and charming artistic atmosphere, giving people a high -quality cultural enjoyment. Expand the scope of business, such as call appointment for flowers, flowers to send flowers, the annual flow of flowers, flowers leases, shopless flower shops, online flower shops and flowers delivery services, etc.
121 is the era of the Internet, and people of insight into all walks of life are betting on this new field. Flower shop operators may also participate in e -commerce. The e -commerce is fast and accurate. It is suitable for flower transactions, open online flower shops, and builds a virtual flower shop online to strengthen competitiveness. Flower shops are also brand -linked, without shops, flower shops, all night flower shops and other forms.
The importance to the quality of employees, pay attention to the management of stores such as finance and other stores, we must formulate a flower shop management system, use the system to regulate employees, treat others with gifts, and dresses. To cultivate the owner of the employee, the professional manager, manager (store manager) and employees of the flower shop are responsible. At the same time, flower shops should often conduct floral training on employees, improve the level of floral art, improve employee knowledge structure and improve aesthetic cultivation. Subscribe to some flower art books and periodicals, understand the dynamics of floral art in a timely manner, and integrate with the trend of international floral art.
The management system generally includes general rules, commanding, off work, cleaning and hygiene, business management, service, financial accounting, reporting evaluation system, safety system, salary, telephone, hydropower invoice and other management systems, and replacement systems. The professional manager system is implemented. Under the leadership of the manager, employees have clear their responsibilities, and give employees to promote opportunities to train a whole set of incentive mechanisms. Flower shops should analyze financial accounts in time, find out weak links, and provide a basis for decision -making. The competitiveness of a flower shop in the external market depends on whether the internal basic management of the flower shop is in place; and the comprehensive innovation ability is the power source of the development of the flower shop. Flower shops should learn advanced management methods, control and clean up everyone, everything, and every day, and formulate effective incentive mechanisms.

8. How to develop the customer market:
A good service is essential for flower shop operations, and with the rapid development of the flower shop industry in recent years, we have found that this "good" has already been Not only does it mean enthusiasm and thoughtful, it becomes more operable, can bring greater benefits, and become an increasingly important part of the business strategy of flower shops. From now on this journal, several articles published one after another, only the side of several successful services. At the same time, we sincerely welcome flower shops with relevant experience to contribute actively to discuss service plans.
He "grasped" every customer who bought flowers and developed a wider customer market through them, which is the wish of all flower shop operators. So how to operate specific? Miss Huang Keyi in Hong Kong said that the practice of the Hong Kong flower shop industry will definitely inspire you. In Hong Kong, some interested flower shops will allow every customer to fill in a form, including my address, telephone, birthday, family's birthday, family buying flower eyes, flower delivery objects, and even the price of buying flowers this time. Wait for many problems. Don't underestimate this material, it contains unlimited business opportunities. Flower shops will send off cards and flowers when they celebrate their birthdays and their customers in the future, and establish a friendly relationship with him. In this way, on the one hand, when customers need to buy flowers, they will first think of this flower shop; on the other hand, when the customer's family wants to have birthdays, or other days when flower consumption is coming, the flower shop can use it The identity of a friend, called to remind: buy flowers again. According to the consumption level of the customer's last time, then considerate to him with the same or slightly higher price of flower art works. In this way, it will gradually cultivate customers' consumption habits for flowers. Once consumption is likely to be continued into lifelong consumption.
In look at the objects and purposes of customers who send flowers, it is possible to find new customers in flower shops. For example, if the customer sends flowers to his own business partner, the flower shop can directly ask the other party: Do you need to return the gift? If the customer sends flowers to friends, is it to celebrate them to get married or have children? By the first anniversary of marriage, or the child's full moon and birthday, do friends and couples also need to buy flowers? Similar issues, flower shops will be careful. When the potential customers become real customers, more business opportunities will follow.
It what to explain is that these businesses need good product reputation and high technical communication. Ms. Huang emphasized that the flower shop should be reputable, and the first service obtained by the customer is perfect, and the future service can be accepted. In addition, from the beginning of allowing customers to fill in the form, to continuously "disturbing them" in various forms, they must master certain skills. If the customer goes to the store to buy flowers, how can he let him fill in the form? "Leave a business card or contact information, and send the form in the future. At the same time, you must attach a small gift!" Ms. Huang said, "After buying flowers, they will call in time to ask if they are satisfied. If possible, talk about it. Send the blessing and greeting card in the ground. When he is gradually familiar with the flower shop, it is easy to be accepted to recommend the product. The work in this area is also quite detailed. "
Once a stable and considerable customer base forms formation formed In the future, the work of the flower shop is easy to do: prepare product introduction in the off -season, send them to customers in advance, and let them book flowers at a preferential price. In this way, when the peak season comes, the flower shop will be purchased and hand -distribution. There are more planning and science, and on the other hand, it has promoted the consumption of off -season. It is said that a small flower shop in Hong Kong is not a problem in profitability of tens of thousands of yuan in off -season. Ms. Huang said: "Flower consumption is often the result of cultivation." Indeed, opening his mind, developing the customer market, and effectively guiding consumption, flower shops will be able to reach the ideal business state.

9. Consumption hotspot:
one of the key factors for the success of flower shop operations is whether it can attract consumers and stimulate consumers' desire to buy. In addition to making full use of the existing types of festivals, flower shops should also actively develop and create hotspots of consumption, create business opportunities to attract consumers and increase sales. A few days ago, the author listened to Mr. Lin Xiude, the owner of Taipei Huayuan, Taiwan Province, and introduced his business. It talked about how he created the hotspots of consumption to promote consumption.
Mr. Lin said that the competition between flower shops is relatively fierce, which is not terrible, and there can be progress in competition. Flower shop operators should think of ways, think hard, and use wisdom to create business opportunities. Valentine's Day is often very close to the Spring Festival, which is the peak season for flower consumption. In the summer with a lot of costs, the corresponding flower consumption climax is lacking. To this end, Taipei Huayuan is regarded as Chinese Valentine's Day in conjunction with Chinese folk traditions. They and the department stores in Taipei jointly organized the Chinese Valentine's Day Flower Exhibition Campaign to promote and promote it, which aroused the attention of consumers. In the off -season of flowers consumption, it stimulated consumption and formed a climax of flower consumption. And the influence of Chinese Valentine's Day has affected the Netherlands. In the past, the flower farmers in the Netherlands generally allowed roses to sleep in July and August. Now, a large number of roses are specially produced for the Taiwan market. Development festival consumption is only one aspect of creating hotspots. Taipei Huayuan also prepared a set of floral design solutions- "Daily Birthday Flower" to consumers to guide consumption; each season will also launch different flower design design Style, printed into a beautiful booklet and sent to customers. In this way, under the careful planning and guidance of the flower shop, the frequency of hot spots in flower consumption increased, bringing good economic benefits to the flower shop.

10, floral design is the foundation of Lidian:
The operating tip of the flower shop is that the flower shop sells not only the flower, but it is more to provide consumers with high -level flower art works and Floral design service. If the flower shop is simply bandaging for flowers, or that the flower shop sells flowers, only the price, then the competitiveness of the flower shop will be greatly reduced, especially in the face of the current situation of the flower wholesale market in the city, the people of the flower shop people It is necessary to emphasize the style of work and improve the taste of the work. The lack of awareness of floral design is also the main reason for the gap between my country's flower store industry and foreign countries.
Nowadays, people's spending power is gradually increasing, and flowers are already conditions for people to enter people's daily life. People have different preferences for flower art works. People with quiet personality may prefer simple and generous flower arrangement works. Live and cheerful people may like colorful colors. Therefore, tailor -made is the direction of the development of the flower shop. In countries with high spending of flowers, different theme flowers with different festivals and different occasions, and consumers with different interests can also find personalized flower works that are suitable for them. Therefore, our flower shop must continue to learn the theory of domestic international floral design, use the concept of diversified art materials and international professional floral design, carefully design and produce the popular international floral decoration, and attach importance to the spread and research of flower culture. For example, professional designers go to the site to make design evaluations, provide design schemes and computer color renderings, or to operate on the spot by flower designers; to learn and communicate with flower classrooms opened by well -known flower shops at home and abroad. The effective ways of levels, improving the popularity of flower shops and economic benefits.
The flower shops often complain that consumers' requirements for flowers are cheap flowers and high quality

I. Folding branch method:
For some brittle flowers and trees, the flower branches used to insert bottle must be selected, and it must be broken by hand. In this way, the stems are not under pressure, the catheter remains normal, and it is easy to absorb water.
. The end of the end is crushed:
The end (about one inch of about one inch) to break, which is the expansion of the water absorption area. Generally, wooden flower branches such as roses, magnolia, hydrangea, cloves, peony, wisteria, etc. can be used more.
. Flower preservation agent:
Plip an appropriate amount of chemical agents to the flower arrangement solution. Use to inhibit the flower branches and extend the time -keeping time.
If you cannot buy fresh -keeping agent for a while, you can use a water solution of 4,000 potassium permanganate to resist corrosion, or use one -thiostal water solution of aspirin to form a simple preservation agent, which can also make flowers. A simple preservation agent can also make flowers.
four, hot scalding method:
Moning the base of the flower branch into boiling water, picked it up for ten seconds (fragile and delicate flowers, can only be immersed for one or two seconds), so that the infarction is cut to prevent the flower branch tissue from the tissue of the flower branch tissue The liquid overflow has a good effect on herbal flowers.
5. Salt water or sugar water maintenance method:
This add salt or eat a little sugar in the flowering water, and you can also crush at the incision when the flower branch was cut off. The hot hot method is particularly good. Sugar can make flowers bright and lasting.
, the flower branches that Han Lei did not put should not be soaked with salt water, otherwise the flowers will be difficult to open.
. The liquid immersion method:
before the cut flower branches are cut into the vase, the end of it is immersed in the used shadow solution for half an hour. The treated flower branches can extend the flowering period.
7. Tea method:
The rootless flowers inserted in the vase are easy to wither. Generally, the flowering flowering flowers gradually withered in only three or four days. If you use tea (you can also use new tea, but you must be completely cooled by the tea) instead of clear water,
This can delay the time of flower arrangement and fading, and the tea is thicker. Use tea to arrange flowers. The flowers will not wither within 7 days, and the flowers are bright and eye -catching. ,
8. First aid method:
When the flowers are hanging their heads, they can be cut off a small section of the end of the flower branch, and then placed it in a container full of cold water, leaving only the flower head to expose the water surface, passed 1-2 through 1-2 In hours, the flower branches will wake up, and the grass and woody flowers are applicable.
9. Beer method:
Add a little beer in a bottle inserted in flowers, or insert the flowers with a beer bottle with foam, and add an appropriate amount of water. The period is extended.
This is because beer contains ethanol, can disinfect and anticherably cut the flower branch incision, and contain sugar and other nutrients, which can provide nutrients for branches and leaves.
Ten, preservation agent:
The aspirin solution of 3,000ths of aspirin or one -two -thousandth potassium permanganate aquatic solution to raise flowers, which is better to extend the flowering period.
Eleven, soak in water cutting method:
The flower branches longer when collecting, and after the room is collected, the base of the flower branch is quickly immersed in the basin, and a part of the water is properly cut off (pay attention to oblique scissors) ), And then dare to insert the bottle immediately. The cut flowers purchased from the market should be treated with the same method before inserting the bottle. This method can effectively eliminate the blocking bubble obstruction inside the flower stem, improve the absorption capacity after the bottle insertion of the flower branches, and extend the fresh -keeping period. In addition, it is best to arrange flowers water, clear rivers, etc., and tap water is best to use for one day. The flower arrangement should be placed as possible at the window sill, which can extend the life of the flowers.
Copic flower maintenance method:
. Rose maintenance:
1. Prevent the folding head of the head of the flower head. Immersed in water to absorb water;
2. Folding the phenomenon, cut off the base in warm water, insert pH3.5 ～ 4.5 fresh -keeping solution to restore;
. 3. When finishing Remove the petals and remove the thorns and leaves in the water. To prevent the wound of bacterial infection, bleach water or preservative should be used, and the bottle life should be longer; Apple), incense, etc., so as not to fade early.

. The maintenance of lily flowers:
1. Spring the flower branches to ventilate, cut the water from 3 to 5 cm at the base, and remove the leaves below the horizontal plane;
2 2 2 2 . When the flowers are open, the flower and leaf medicine will be removed to avoid accidental cleaning the clothes;
3. Add bleaching water or preservation agent to extend the flowering period;
. Sugar, lighting;
5. Sensitive to Dimin B, you need to avoid cooked fruits and fruits, cigarettes, etc.
. Carnations maintenance:
1. Remove the leaves that want to insert into the depth of water, insert into the water after inclined base (2-3cm), keep the flowers in good ventilation;
2. Flowers cannot spray Water, so as not to ulcer ulcers from the inside to the outside;
3. sensitive to "ethylene" must be far away from the pretty fruits, vegetables, cigarettes, etc., and the preservation of antidine in the water is better; After hearing the stems of the flower, insert a warm water at 20 to 24 ° C.

Flower shops are not enough to raise flowers, because no matter how good the maintenance is, it is better to sell flowers as soon as possible. This requires some understanding in all aspects, such as the location of the store, furnishings, floral level, service level, sales skills, sales channels, etc. as a center.
Is for the technology of flowering flowers, I am afraid that you must start with the purchase channel of flowers. First of all, you must ensure that the flowers you enter are fresh. This is the most fundamental, and then the maintenance. Different flowers have different maintenance methods. In terms of the amount of water, carnations only need a few centimeters of water. It is easy to rot the roots, and most of the other flowers need a large amount of water to maintain. Generally, cut flowers need to cut roots to change water, but African chrysanthemum cannot cut off the hard roots below, and so on. Essence Essence In terms of the temperature stored in flowers, the most suitable temperature is 5 degrees. (Except for tropical flowers such as fire cranes) humidity is more than 80%. The closer to this temperature and humidity, the longer the flowers can be maintained. There are a lot of knowledge in this kind, not a sentence, two words clearly. In addition, the use of commercial preservatives is also a good choice. In short, the first thing you need to think of in the flowering store is not maintenance but sales. This is the top priority. The important thing is
In what kind of shop do you want to open
Actually it is not easy to do what business is
slowly come back everything back