diamond 13 pendant hammered backround wholesale biker jewelry Typical cases of organizing and leading MLM activities

best selling wholesale jewelry Pacific direct purchase case may have the largest MLM case since the founding of New China
On June 1, 2012, Tang Qingnan, former chairman of Jiangxi Wonderful Life Investment Development Co., Ltd. (hereinafter referred to as "Wonderful Life Company"), was suspected of organizing leadership MLM activities Sin was arrested.
The dramatic is that Tang Qingnan first entered people's vision, not because of suspected MLM cases, but because of the "great achievements" in the society in the past two years -investing in the top ten characters in Jiangxi, innovative Chinese innovation in China Pioneer figures, harmonious China in 2010, and top ten outstanding integrity entrepreneurs and many other honors.
It Tang Qingnan's shouting "the world's first wealthy model", but was questioned to engage in MLM and illegal fund -raising in disguise for suspected "future profits" of "future profits".
The local government provides them with a hardcover office of the entire floor. Pacific Direct Purchase official website was officially launched on December 18, 2008. On September 20, 2010, as a leading e -commerce company that attracted investment in Nanchang Municipal Government, the official website of the Pacific Direct Purchase was successfully settled in the Creative Industrial Park of Huigan, Jiangxi Huigu.
Since the website has been launched, it has always appeared in front of the public with a good image of a technology creative website. On the one hand, the official website of Pacific Direct Purchase claims to subvert the traditional business structure and create a brand new BMC model to provide consumers with a platform for "saving money to make money" and "employment and entrepreneurship". The business strategy of win -win world "" comprehensively integrates "social resources, creating a super" light "company that integrates traditional models such as virtual business, e -commerce, supply chain, call center, and finance.
As of the end of December 2011, JD Mall, Fanke Eslite, Red Children, Dangdang.com, China snack network, also buying wine, Ctrip Travel Network, Patriot and other well -known domestic online merchants settled in the official website of Pacific "Integrity Return to the Merchant Alliance". There are more than 20 million products sold and purchased on this platform.
In 2010, the average daily transaction volume of the official website of Pacific's direct purchase was as high as millions of yuan, and the total annual transaction volume was nearly 300 million yuan, of which the total annual transaction volume of mobile, telecommunications, and Unicom recharges and paid was as high as 1.9 100 million yuan.
In 2011, the website only exceeded 100 million per month, and the website commodity transaction month in the second half of the year exceeded 13 million yuan.
In such a "advanced" business philosophy and strong turnover, the official website of Pacific has been favored by the local government. The local government not only provides the full -floor firing office for the official website of Pacific direct purchase, but also provides a lot of preferential policies.
. However, it is such a super company with a "global vision". Essence
On July 10, 2012, a reporter from the China Youth Daily came to Creative Industry Park in Huigu, Jiangxi, and found that the door of the wonderful life company was guarded by the police.
The police on duty on the day told the China Youth Daily reporter: They came here on April 15th, and there would be 7 people on duty every day. Responsible for receiving channel vendors from various places in accordance with the order of superiors. There were more in April and May. In June, channel vendors lined up to understand the situation. Later, the channel vendors became less and less. When the reporter proposed to interview the insiders of the company, he was rejected by the police on duty.
The reporter from China Youth Daily managed to enter a wonderful living company. The company is very quiet, and many offices have been locked. The reporter passed through the general manager's office and looked in from the door seam, and a thick layer of gray was covered with a thick layer on the desk. There is an office with a "Comprehensive Office" brand hanging on the corner of the promenade. Essence
Miss Xiong surnamed the company told the China Youth Daily reporter: The shopping website of a wonderful life company is legal and can operate normally. However, according to a person familiar with the matter, the reason why Pacific's direct purchase of the official website did not stop operation because there were too many people involved in this website. There are too many people, so you must handle it carefully, and the website cannot be closed.
BMC allocate virtual future profits, crazy sucking billions of gold
During the survey, a reporter from China Youth Daily obtained such a set of data: As of September 30, 2011, the official website of Pacific direct purchase "Integrity Consumption deposit" The total amount of receivables is 4.5 billion yuan, of which the total loan is 1.7 billion yuan, the revenue of 2.7 billion yuan has been returned, and the remaining 700 million yuan has been returned. 78472 households and more than 9.12 million real -name registered registered members above qualified channels. The convenience concept store of a wonderful life company 6126. And the relevant data is changing every day, and it is on the upward trend.
33 years of channel vendors and billions of dollars in funds, claiming to have more than 10 million members across the country. How did the "performance" obtained by the outside world that was considered by the outside world?
The as early as the beginning of its establishment, the website launched a so -called new marketing model BMC, which caused huge arguments in the industry.
bmc B (abbreviation of Business) refers to an enterprise, C (Customers abbreviation) refers to consumers, M (MEDIUM abbreviation) refers to a platform built between enterprises and consumers. The key point in this mode lies in M.
Pei website, the company uses the Internet to develop integrity channel dealers (before December 2008), and launches membership consumption points rebate system. Fill in personal information online to register for free as ordinary members.
The consumer points refers to the profits generated by members after the actual consumption of the official website of the company's Pacific, and they are all units of PV. "PV" is a virtual currency created by the network: In addition to the price of the product price, each product is also marked with a PV value. The PV value is the profit generated by selling the product, and 1PV is equivalent to 7 yuan.
ordinary members at the bottom can only enjoy the bonus of shopping and reach the level or above of the silver card to obtain the promotion and rebate of more than 5%of the margin; when the consumption points reaches 1000PV or pay the deposit of 7,000 yuan directly, ordinary members It can be promoted to "integrity channel dealers". At this time, other channel vendors can be developed, and more than 20%of the promotion rebate and other corresponding additional rewards can be obtained.
In a wonderful living company, channel providers are divided into 12 grades according to consumer points. The more PV, the higher the level, and the more bonuses you get.
If according to the "consumer points rebate ratio form" formulated by the company, that is, how many PVs can be accumulated to get a rebate ratio. The rebate ratio is multiplied by the PV value that you have in your hand is the bonus you can get. For example, there are 5000PV, and the prize ratio is 26%, which is returned by 9100 yuan. From 100PV to 10 million PV, the proportion of bonuses climbed from 10%to 71%, and the bonus also soared from 70 yuan to 49.7 million yuan.
If surveys from the China Youth Daily, members can get an average of 0.3 PV values ​​for each 100 yuan on the website. To accumulate 1000PV, it takes about 150,000 to 200,000 yuan. According to this calculation method, it is difficult to get a large proportion of bonuses through personal consumption.
Actually, most channel vendors mainly obtain PV through the following three methods: First, pay the deposit, the higher the level, the more margin, the deposit of 7,000 yuan, you can get 1000PV, which can become a "qualified integrity channel dealer" , 70 million yuan in margin, you can get 10 million PVs, becoming the highest level of "global integrity channel dealers"; the second is the PV generated by the deposit paid by the directly -developed personnel; PVs paid by the re -developed person (that is, indirect offline). Points can be infinitely accumulated. Through the accumulated points improvement level, it can obtain a higher rebate ratio. For example, from 1000PV to 5000PV, it is directly upgraded from a qualified integrity channel to a five -level integrity channel dealer.
The another method can quickly obtain a large number of PVs, that is, buy PV from high -level channel vendors. Advanced channel vendors have applied to PV with low discounts from the company.
The qualified integrity channel merchants Liu Ming (pseudonym) was very excited when talking about wholesale PV: "At that time, friends around me sent a crazy wholesale PV to others, because it was not only after selling the PV. Obtaining profits, you can also get the corresponding PV. "This is equivalent to a wholesale one point PV can get two income." The main thing is that the PV will never be out of stock, and there will never be the upper limit. "
"PV is the future profit, so that the wholesale PV is to divide the future profits in advance to everyone." Huang Shi (pseudonym) of the Five -level channel businessmen in Shaanxi explained to reporters. "In fact, this model of future profit operation has attracted a lot The entry of funds. "